Knowledge is power, especially when budget-related decisions are on the table. At Walnut, we provide tools that enable sales professionals to create customized, insightful, and unbreakable demos. Our larger mission is to empower our community to offer unique sales experiences. And as our 2nd-grade teacher always said, homework is key.
True, you have a killer product, and correct, your demo looks fantastic. Now, when it comes to research, two levels need to be taken into account: the micro, meaning your prospects’ pains and needs, and the macro, meaning, what’s going on in the bigger picture – the market.
This article focuses on the macro level and brings 15 interesting sales stats we found online:
First, let’s put this on the table:
Now, how can we make the most out of it?
And this is because (among other things)…
So, if you already got the “yes”, remember that:
Speaking of pricing…
Which makes perfect sense since,
It turns out that:
So, to avoid this embarrassing situation here’s what you should take note of:
And always remember:
What about the synergy between sales and marketing? Glad you asked!
The following stat isn’t really surprising.
Yup, it turns out that
More generally, marketing efforts for lead gen’ split into three main categories:
And it’s always good to keep in mind that: