Nuts About Sales: Dafna Horovitz - CHEQ

In this episode, we had the pleasure of interviewing Dafna Horovitz from Cheq. She shared with us her best sales tips, experiences, and more! Watch the full video or read the interview below.

What’s your name? Where do you work?

My name is Dafna and I work at Cheq.

Your most embarrassing sales story

Wow, my most embarrassing story. I think when my chair broke in the middle of a meeting and I was on the floor, not knowing  if I should cry or laugh.

The funniest thing a client told you

What’s the funniest thing a client told me? “Oh, I expected someone much younger than you!”

The worst thing to say on a cold call

What’s the worst thing I said on my worst cold call ever? “Hey John, excuse me, I don’t want to bother you but..”

Your best sales tip

My best sales tip would be: “Don’t try to sell it. Help them buy it.”

Your sales golden rule

My golden rule in sales, you can tell: Always put a smile on.

The thing you love the most about sales

What do I love the most? The rush, the people, the adrenaline. Everything!

How do you celebrate closing a deal?

How do I celebrate? By dancing!

Sell me a walnut!

Walnuts are known to improve your cognitive functions, so if you're looking for a smart brain, you've found yourself a snack!

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