Some key findings
We don’t want to give away any spoilers because the report is best enjoyed when read in full, but here are some findings we couldn’t help but share.
Of the respondents, only 8% said that the demos they currently use needed absolutely no improvements. Meanwhile, 60% said their demos needed “some” or “a lot” of improvement.
The report found the opposite to be true as well. 59% of those who are optimistic about the company bank accounts also see no reason for significant improvement to their demos.
This points to a strong correlation between bad demos and poor company morale.
When asked what could help them hit their goals, most sales professionals disclosed that they needed better ways to show their product’s value.
Our full report includes way more fascinating findings.