Why Leading Teams Choose Walnut Over Alternatives
Choosing the right demo platform isn’t just about features—it’s about finding a solution that helps you connect with prospects and close deals faster.
Today’s buyers expect interactive demos tailored to their specific needs. AI-powered platforms make this possible by automating demo creation, enabling smart personalization, and delivering actionable analytics that prove ROI.
We’ve broken down the key factors to help you find the AI-driven demo solution that gives your team a competitive edge.
Walnut’s interactive demo solution
Alternatives
AI-powered demo creation
Manual and time-consuming demo capture
Authentic version of your product, captures interactivity
Static screenshots, HTMLs, or buggy captures
Used across the entire buying journey
Have limited use cases: Mainly linear (+basic support or non-linear semi-sandbox)
Advanced demo analytics, engagement insights, adoption analytics, deal level analysis for multiple touchpoints
Minimal insight into buyer perspective
Built for the entire GTM team: Presales, sales, marketing, product marketing, and enablement
Built for either sales or marketing
Covers the entire extended funnel of touchpoints to present the product when it’s relevant
Focused on individual demos
Sellers gain insights into demo performance, views, interest, and hidden stakeholders
Sellers are in the dark regarding buyer perspective, interest, and stakeholder list
Advanced content management and permission capabilities, with multi-team/group support for cross functional collaboration
Limited content management capabilities, permissions, and cross-team workflow support
Advanced Salesforce and HubSpot integrations
Basic marketing integrations
Comparison considerations
Here’s how to compare Walnut and alternative interactive demo platforms as well as what to consider when choosing the right solution for your business.
#1
Team usage
#2
Security, roles, and permissions
#3
Product authenticity
#4
Analytics
Your buying checklist
Must haves
- The ability to capture a realistic, authentic product experience
- Personalization and branding capabilities
- Easy to use
- The ability to guide users to relevant areas, with explanations as needed
- Integrations with your CRM and marketing automation software
- Advanced analytics
- Allow for creation at scale
- The ability to be on its own or embedded on a site
- Secure user permissions and user groups
- Offline capability
- Covers multiple use cases
- Text to speech
- In-app GenAI phrasing assistance
- Out-of-the-box translations
Above and beyond
- Understands buyer intent
- Covers the entire funnel for the extended GTM team
- Goes beyond demos with context of the full buyer journey
- Offers a way to share demos and assets in one place
- Capturing interactive elements: charts, graphs, dropdown menus
The Walnut impact
Walnut streamlines product representation to bring more leads and close deals, addressing multiple needs of GTM teams.
Walnut’s interactive demo solution
Alternatives
Authentic, personalized, and branded
Buggy, poor quality, and generic demos
Buyers can interact with the product before and during the sales cycle
Buyers don’t see the product until a live call or a recording (several calls in)
Saves time and resources with easy-to-update, high-quality demos
Marketing invests resources in outdated/poor quality videos and decks that are difficult to maintain
Demos are personalized to individual buyer needs
Generic pitch recording gets distributed to stakeholders
Clear, consistent narrative throughout the funnel
Inconsistent sales pitches
Field teams are autonomous
Field teams are dependent on R&D
Buyers are informed and empowered
Buyers get lost in calls and emails, unorganized
GTM teams are aligned on strategy, outreach, and message
GTM teams have scattered initiatives for bringing and converting leads
Extended funnel where demos are viewed at multiple touch points throughout the sales cycle
Pressure for sales to nail it on a single demo call and best represent the product