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Why customers choose Walnut over alternatives

When evaluating demo solutions, there are many potential factors to consider. This search requires finding a tool that truly enhances the way you showcase your products and connect with prospects. After all, a demo is often the first time a prospect gets to see your solution in action, so it’s crucial to make a lasting impression.

Today’s buyers aren’t just looking for basic demos. They expect personalized, engaging, and interactive demos that speak to their specific challenges and needs. The ability to offer tailored, dynamic presentations can set you apart from the competition and help build stronger connections with prospects.

But how do you choose the right demo platform? It’s not just about ticking off a feature list. You’ll need to consider things like how well it integrates with your existing tech stack, whether it gives you the insights you need to improve, and how secure it is. That’s why we’re breaking down the key factors to help you navigate the decision-making process and find a demo solution that works for your team.

Walnut’s interactive demo solution

Alternatives

Authentic version of your product, captures interactivity
Static screenshots, HTMLs, or buggy captures
Used across the entire buying journey
Have limited use cases: Mainly linear (+basic support or non-linear semi-sandbox)
Advanced demo analytics, engagement insights, adoption analytics, deal level analysis for multiple touchpoints
Minimal insight into buyer perspective
Built for the entire GTM team: Presales, sales, marketing, product marketing, and enablement
Built for either sales or marketing
Covers the entire extended funnel of touchpoints to present the product when it’s relevant
Focused on individual demos
Sellers gain insights into demo performance, views, interest, and hidden stakeholders
Sellers are in the dark regarding buyer perspective, interest, and stakeholder list
Advanced content management and permission capabilities, with multi-team/group support for cross functional collaboration
Limited content management capabilities, permissions, and cross-team workflow support
Advanced Salesforce and HubSpot integrations
Basic marketing integrations

Comparison considerations

Here’s how to compare Walnut and alternative interactive demo platforms as well as what to consider when choosing the right solution for your business.

#1

Team usage

#2

Security, roles, and permissions

#3

Product authenticity

#4

Analytics

Your buying checklist

Must haves

  • The ability to capture a realistic, authentic product experience
  • Personalization and branding capabilities
  • Easy to use
  • The ability to guide users to relevant areas, with explanations as needed
  • Integrations with your CRM and marketing automation software
  • Advanced analytics
  • Allow for creation at scale
  • The ability to be on its own or embedded on a site
  • Secure user permissions and user groups
  • Offline capability
  • Covers multiple use cases
  • Text to speech
  • In-app GenAI phrasing assistance
  • Out-of-the-box translations

Above and beyond

  • Understands buyer intent
  • Covers the entire funnel for the extended GTM team
  • Goes beyond demos with context of the full buyer journey
  • Offers a way to share demos and assets in one place
  • Capturing interactive elements: charts, graphs, dropdown menus

The Walnut impact

Walnut streamlines product representation to bring more leads and close deals, addressing multiple needs of GTM teams.

Walnut’s interactive demo solution

Alternatives

Authentic, personalized, and branded
Buggy, poor quality, and generic demos
Buyers can interact with the product before and during the sales cycle
Buyers don’t see the product until a live call or a recording (several calls in)
Saves time and resources with easy-to-update, high-quality demos
Marketing invests resources in outdated/poor quality videos and decks that are difficult to maintain
Demos are personalized to individual buyer needs
Generic pitch recording gets distributed to stakeholders
Clear, consistent narrative throughout the funnel
Inconsistent sales pitches
Field teams are autonomous
Field teams are dependent on R&D
Buyers are informed and empowered
Buyers get lost in calls and emails, unorganized
GTM teams are aligned on strategy, outreach, and message
GTM teams have scattered initiatives for bringing and converting leads
Extended funnel where demos are viewed at multiple touch points throughout the sales cycle
Pressure for sales to nail it on a single demo call and best represent the product

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Are you nuts?!

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