Interactive demos have become the backbone of modern B2B sales. Companies using interactive product demos report completion rates as high as 67% and see conversion improvements of up to 32%, according to Walnut’s latest benchmarking data.
But here’s the challenge: with over 20 interactive demo platforms on the market, how do you choose the right one for your team?
This guide breaks down the top 10 interactive demo tools in 2025, comparing features, pricing, and real customer results to help you make the right decision. Full transparency: we’re Walnut, and we’re one of the platforms on this list. We’ll be honest about where we excel and where other tools might be a better fit for your specific needs.
How We Evaluated These Tools
We analyzed each platform using criteria that matter most to sales teams:
Core Capabilities
- Ease of demo creation and editing
- Personalization features
- Integration ecosystem (CRM, MAP, sales tools)
- Analytics depth and quality
- Template library and starter resources
Business Considerations
- Pricing transparency and value
- Customer support quality
- Security and compliance standards
- Scalability for growing teams
User Experience
- G2 and Capterra ratings
- Customer reviews and feedback
- Time-to-value for new users
All ratings and data points are sourced from G2 and verified customer case studies as of 2025.
| Tool | best for | G2 rating | Standout feature |
|---|---|---|---|
| Walnut | AI-powered personalization at scale | 4.8/5 | AI Mode for automated personalization |
| Storylane | Fast setup for sales teams | 4.7/5 | User-friendly interface |
| Navattic | Technical product demos | 4.6/5 | HTML Capture technology |
| Supademo | Quick demo creation | 4.8/5 | Speed and simplicity |
| Demostack | sandbox demos | 4.5/5 | Full product replication |
Detailed Tool Reviews
#1. Walnut – Best for AI-Powered Personalization at Enterprise Scale
Yes, this is us. We built Walnut because we saw sales teams drowning in demo requests, spending hours customizing each one, and still not hitting the level of personalization prospects expected.
Key Features:
- AI Mode™: Automatically personalizes demos based on prospect data pulled from your CRM, adjusting use cases, company names, and industry examples in real-time
- StoryCapture: Record and edit product walkthroughs without engineering resources
- EditsAI: Automatically updates demos when your product changes, eliminating manual maintenance
- InsightsAI: Advanced analytics that track engagement, drop-off points, and conversion patterns
Best For: Enterprise B2B teams with complex products, organizations managing 50+ demo variations, companies prioritizing personalization at scale
Customer Results: Our customers report 67% average demo completion rates and 32% higher conversion rates compared to static demos, according to internal benchmarking data from Walnut’s 2024 State of Product Demos Report.
Pros: Industry-leading AI capabilities, robust analytics, enterprise-grade security and compliance, dedicated customer success
Cons: Premium pricing point—we’re not the cheapest option on this list. If you’re a solo founder or very small team with a simple product, you probably don’t need everything we offer.
When Walnut isn’t the right fit: If you need something live tomorrow, have a very limited budget, or just need basic screenshot demos for internal documentation, other tools on this list will serve you better.
G2 Rating: 4.8/5 stars
#2. Storylane – Best for Sales Teams Getting Started
Storylane is a solid choice if you’re new to interactive demos and want something intuitive that your team can learn quickly.
Key Features:
- Intuitive drag-and-drop editor
- Quick capture and editing workflow
- Built-in CTAs and lead capture forms
- Basic analytics dashboard
Best For: Mid-market sales teams, companies new to interactive demos, teams without dedicated sales engineering
Customer Results: Users report reducing demo creation time from days to hours
Pros: Very user-friendly interface, quick implementation, good customer support, accessible pricing for smaller teams
Cons: Limited advanced personalization options, fewer integrations than enterprise platforms, basic analytics compared to AI-powered tools
G2 Rating: 4.7/5 stars
#3. Navattic – Best for Technical Product Demos
If you’re showcasing a highly technical product where every pixel matters, Navattic’s HTML capture technology is impressive.
Key Features:
- HTML capture for pixel-perfect demos
- Custom CSS for brand consistency
- Screen-level personalization
- Integration with marketing automation platforms
Best For: Technical SaaS products, developer tools, complex enterprise software
Customer Results: Technical teams appreciate the ability to showcase complex workflows accurately
Pros: Excellent for technical products, high-fidelity captures, good customization options
Cons: Steeper learning curve, requires more setup time, limited AI features
G2 Rating: 4.6/5 stars
#4. Supademo – Best for Quick Demo Creation
Sometimes you just need a demo done fast. Supademo delivers on that promise better than anyone else.
Key Features:
- Screenshot-based demo creation
- AI-generated text and voiceovers
- Simple click-through interactions
- Embeddable demos
Best For: Solo founders, small teams, quick product walkthroughs, internal documentation
Customer Results: Users create demos in under 15 minutes on average
Pros: Extremely fast demo creation, affordable pricing, easy to learn, good for simple products
Cons: Limited customization, basic analytics, not suitable for complex personalization needs
G2 Rating: 4.8/5 stars
#5. Demostack – Best for Sandbox Demos
Demostack takes a different approach, they clone your entire product so prospects can interact with something that feels completely real.
Key Features:
- Complete product cloning
- Real-time data customization
- Multi-user demo environments
- Advanced security controls
Best For: Companies needing fully functional sandbox environments, product-led growth models, complex technical evaluations
Customer Results: Teams report higher trial-to-paid conversion rates with interactive sandbox access
Pros: Most realistic demo experience, great for complex products, supports self-serve models
Cons: Longer implementation time, requires ongoing maintenance, higher resource requirements
G2 Rating: 4.7/5 stars
#6. Consensus – Best for Automated Demo Delivery
If you’re dealing with complex buying committees where multiple stakeholders need to see demos, Consensus handles that challenge well.
Key Features:
- Branching video demos
- Role-based personalization
- Stakeholder mapping
- Automated follow-up workflows
Best For: Companies with multiple buyer personas, complex buying committees, high-volume outbound sales
Customer Results: Users report 40% more qualified leads through automated demo qualification
Pros: Excellent for complex sales cycles, automates qualification, good analytics
Cons: Video-based rather than live product interaction, requires content production
G2 Rating: 4.6/5 stars
How to Choose the Right Tool for Your Team
Here’s the thing: there’s no single “best” interactive demo tool. The right choice depends on what you’re actually trying to accomplish.
Consider Your Use Case
For enterprise sales teams managing complex, personalized demos at scale: This is where we built Walnut to excel. If you’re personalizing demos for dozens of prospects, managing multiple product lines, or need AI to handle the heavy lifting, Walnut is designed for this challenge. According to Gartner’s Future of Sales 2030 report, 70% of routine sales tasks will be automated by 2030, making AI-powered personalization tools increasingly critical.
For fast-growing startups that need something up and running quickly: Storylane or Supademo will get you there faster. Honest talk: if you’re a 5-person startup, you probably don’t need all the bells and whistles yet.
For technical products where accuracy matters more than anything: Navattic excels at preserving the technical details. Their HTML capture doesn’t simplify or fake anything.
For sandbox environments where prospects need hands-on product access: Demostack or Reprise create fully functional replicas of your product. If prospects need to actually use your software before buying, these platforms deliver.
For product-led growth models: Supademo or Consensus enable self-serve exploration. Prospects can explore at their own pace without waiting for sales.
Consider Your Budget
Tight budgets: Supademo or Arcade offer solid core functionality. They’re not going to have advanced AI or deep analytics, but they’ll get demos in front of prospects.
Mid-market budgets: Storylane, Navattic, or Tourial provide professional features and integrations for growing teams. This is the sweet spot for mid-market companies.
Enterprise budgets: Walnut, Demostack, or Reprise deliver advanced capabilities, dedicated support, and enterprise-grade security. Yes, these platforms are more expensive, but if you’re managing complex sales at scale, the ROI justifies it.
Consider Your Team Size
Solo or small teams (1-5 people): Go with Supademo or Consensus. You need minimal learning curve and maximum speed.
Growing teams (5-20 people): Storylane or Navattic offer the right balance. You’ll need collaboration features but not full enterprise governance yet.
Enterprise teams (20+ people): Walnut or Demostack provide the scalability and governance you need. At this scale, you need proper version control, team management, and analytics that actually help you understand what’s working.
Implementation Best Practices
Whichever tool you choose, these practices will maximize your ROI:
Start with templates: Every platform offers starter templates. Use them. Your first demos don’t need to be perfect—they need to be live and generating data.
Personalize for key accounts: According to research from Walnut’s blog on demo personalization, personalized demos see 32% higher conversion rates. Focus your personalization efforts on high-value accounts first, not every single lead.
A/B test different approaches: Test demo lengths, CTAs, and narratives. What converts enterprise buyers won’t necessarily work for SMB prospects.
Track metrics that matter: Focus on completion rates, time-to-convert, and pipeline generated—not vanity metrics like total views. A demo with 100 views and 5 conversions beats one with 1,000 views and 5 conversions.
Integrate with your CRM: Connect your demo platform to Salesforce or HubSpot so you actually know which prospects engage. Seamless integration is essential for modern CRM workflows.
Frequently Asked Questions
What is the best interactive demo tool?
There isn’t one “best” tool—it depends on your needs. Walnut leads for AI-powered personalization at enterprise scale. Storylane excels for ease of use and quick setup. Supademo wins on speed and affordability. For technical products, Navattic’s HTML capture is hard to beat. For sandbox environments, Demostack and Reprise lead the pack. Match the tool to your actual requirements, not just the highest rating.
How much do interactive demo tools cost?
Pricing varies widely depending on features and scale. Budget-friendly options start around $89-99/month for basic functionality. Mid-tier platforms typically range from $400-600/month. Enterprise platforms with advanced AI, analytics, and support use custom pricing based on your team size and needs. Don’t just look at sticker price—calculate cost per qualified opportunity generated.
What’s the difference between interactive demos and screen recordings?
Screen recordings are passive videos that prospects watch. Interactive demos let prospects click through your product themselves, exploring what matters to them. Think of it like the difference between watching someone cook versus cooking yourself. Interactive demos consistently achieve higher engagement because they’re hands-on.
How long does it take to create an interactive demo?
This varies dramatically. Supademo and Arcade enable creation in 10-15 minutes for simple demos. Platforms like Walnut or Storylane typically take 2-4 hours for fully customized, personalized demos. Sandbox environments like Demostack or Reprise require days or weeks of initial setup but then enable rapid customization for each prospect.
Do I need technical skills to use these tools?
Most modern platforms are designed for non-technical users. Storylane, Supademo, and Walnut require no coding knowledge—if you can use PowerPoint, you can create demos. More technical platforms like Navattic or Demostack may require some setup help initially, but day-to-day demo creation is still user-friendly.
How do interactive demos improve conversion rates?
Interactive demos improve conversion by letting prospects experience your product firsthand, focusing on features relevant to them, and reducing friction in the buying process. According to Walnut’s benchmarking data, companies using interactive demos see 32% higher conversion rates and 67% completion rates compared to traditional methods. But here’s the key: poorly executed interactive demos don’t magically convert better than good static ones. The tool matters less than the strategy.
Making Your Decision
Look, we’d love for you to choose Walnut. We think we’ve built the most powerful platform for teams that need AI-powered personalization at scale. But we also know we’re not right for everyone.
If you’re a startup that needs something live this week, go with Storylane or Supademo. If you’re showcasing a highly technical product where pixel-perfect accuracy matters most, check out Navattic. If you need true sandbox environments, Demostack or Reprise might be better fits.
The best approach? Pick your top 3 based on your specific needs, book demos with each, and test them with real prospects before committing. The right demo platform should pay for itself within the first quarter through higher conversion rates and shorter sales cycles.
Ready to see what AI-powered demo personalization looks like? Book a demo with Walnut to see how we help enterprise teams scale personalization without burning out their sales engineers.
Or if another tool on this list looks like a better fit for your needs, we genuinely encourage you to check them out. The most important thing is that you’re using interactive demos at all—because that’s what’s going to give you an edge in 2025.
