Skip to content.
Back to Walnut
The Sales Insider
Brought to you by

Does the quote “your network is your net worth” sound familiar? It matters even more when you are scaling a mid-sized or enterprise SaaS company.

In today’s competitive market, building an excellent product is not enough. You also need to navigate the ecosystem that surrounds your buyers, partners, and influencers. Blogs, forums, and virtual groups help, but nothing beats in-person connections.

Conferences accelerate everything. SaaS conferences create direct access to strategic partners, enterprise buyers, analysts, and peers who have already solved the problems you are facing. In this guide, we highlight the top SaaS conferences leaders should know and how attending can shape your revenue, product, and marketing strategy.

Why SaaS conferences still move the needle for teams

Strategic investment and partnerships

If you are exploring strategic investment, ecosystem partnerships, co-marketing, or reseller motions, conference floors are often where those conversations start. Instead of cold outreach and long email cycles, a focused face-to-face meeting can build trust and unlock next steps faster.

Enterprise credibility and visibility

Presence at the right events signals category commitment. Speaking on stage, participating in panels, and sponsoring thoughtfully can lift brand perception with executive buyers and analysts. Even without a new product release, showing up and contributing to the conversation compounds awareness across the year.

Team recharge and cross-functional learning

Scaling is demanding. Conferences offer curated keynotes, panels, and workshops led by operators who have navigated enterprise complexity. Your GTM, product, and customer teams can bring back playbooks on account expansion, product-led growth, governance, and retention.

Direct access to decision-makers

If cold outreach stalls, conferences level the playing field. You can meet senior buyers, channel leaders, and technology partners you might never reach in a normal week.

From ideas to action

The best events are not lectures. They deliver actionable guidance on acquisition, enterprise security reviews, sales enablement, and operational scaling that you can apply immediately.

How Walnut customers turn events into revenue

  • Capture booth traffic with scannable interactive demos instead of generic one-pagers.
  • Send leave-behind demos that champions can share internally after the show.
  • Attribute interest by account and persona with demo engagement data to prioritize follow-ups.

Ready to operationalize this at your next event? Build an interactive demo in Walnut.

Top 8 SaaS Conferences

Even though the benefits are clear, each conference serves a different purpose. Some are ideal for partner building, others excel at practitioner-level learning, and some are best for executive networking. Here are leading global SaaS conferences where you can sharpen strategy, meet peers, and fuel growth.

1. SaaStr Annual

One of the world’s most influential SaaS gatherings, with thousands of attendees across founders, executives, investors, and GTM leaders. Expect practical workshops, angel and VC perspectives, and nonstop networking. If you are a C-suite leader, VP, director, or senior manager, put this on your annual plan. It is a fast track to compare playbooks and pressure-test strategy.

Event venue: Typically held in San Mateo County Event Center, with occasional virtual or regional editions. More information: https://www.saastrannual.com

2. SaaStock

A flagship for Europe and a growing presence in the United States. SaaStock brings together founders, executives, VCs, and growth leaders for workshops, AI-driven sessions, and pitch forums. It is strong for go-to-market insights and investor access.

Event venue: Held in Royal Dublin Society. Learn more: https://saastock-europe.com/

3. Pulse by Gainsight

Built for leaders in customer success, product experience, and revenue retention. Expect expert keynotes, tactical breakouts, and hands-on sessions focused on net revenue retention, adoption, and expansion. If CS and PX are core to your enterprise growth model, Pulse belongs on your roadmap.

Event venue: Hosted in Convention Centre Dublin, Ireland. Learn more: https://gainsightpulse.com/europe/

4. SaaS Connect

The priority here is partnerships. If your 2025 plan includes building integrations, launching marketplace motions, or scaling co-sell programs, SaaS Connect is for you. It brings together founders, alliance leaders, and ecosystem operators.

Event venue: Hosted in San Francisco’s Westfield Center. Learn more: https://saasconnect.org/

5. MicroConf

If you lead a product line, innovation team, or a bootstrapped division within a larger organization, MicroConf offers candid, highly actionable conversations. Its “Hallway Track” networking is famous for sparking collaborations and sharing real operating details.

Event venue: The Higgins Hotel in New Orleans. Learn more: https://microconf.com/americas

6. TechCrunch Disrupt

Not limited to SaaS, Disrupt draws leaders from across tech, along with investors and early adopters. It is a strong choice for visibility, category positioning, and partner discovery whether you are launching a new product line or expanding into adjacent markets.

Event venue: Held in Moscone West. Learn more: https://techcrunch.com/events/tc-disrupt-2025/

7. Web Summit

One of the largest global tech events. Attendees span founders, investors, enterprise buyers, and innovators from dozens of industries. Programming covers AI, emerging tech, and growth strategy. It is ideal for global exposure, lead generation, and partner discovery at scale.

Event venue: Held in Centre Stage MEO Arena Lisbon, Portugal. Learn more: https://websummit.com/

8. Business of Software

A carefully curated program for founders and senior operators focused on building and scaling durable software companies. Sessions emphasize proven practices over hype, making it a strong pick for leaders who value depth and reflection.

Event venue: Held in The StateView Hotel. Learn more: https://businessofsoftware.org/

Rising Star SaaS Conferences to Watch

  • SaaS North
  • Product-Led Summit (San Francisco)
  • SaaS Open by MicroConf
  • B2B Rocks – Paris SaaS Week
  • SaaSiest

Make conferences work harder for enterprise GTM

Attending SaaS conferences should not be optional for growth-minded leaders. These events connect you with investors, partners, analysts, and mentors who help you accelerate the plan you already have. Choose events that align with your objectives. Some excel for ecosystem and marketplace growth. Others focus on bootstrappers, while a few are geared toward companies raising larger rounds or expanding globally. No matter your goals, the conferences above can help you navigate enterprise challenges, build meaningful connections, and scale with confidence.

Turn conversations into qualified pipeline.

Show the product, not just the pitch. Use interactive demos before, during, and after the event to capture intent, personalize follow-ups, and accelerate deals. Get started with Walnut.

You may also like...

Sales Tips

B2B Sales Statistics Every Sales and Marketing Leader Should Know

B2B sales is changing faster than ever—and the data proves it.Whether you’re leading a sales org, enabling reps, or driving…
2 min read
Keep reading
Sales Tips

How to Build a B2B SaaS Funnel

Mapping your sales funnel is key to increase conversion. Here’s how it works.
19 min read
Keep reading
Sales Tips

The Evolution of SaaS

The Evolution of SaaS Software as a Service (Saas) is a groundbreaking shift that revolutionized how we access and use…
8 min read
Keep reading

You sell the best product.
You deserve the best demos.

Halftone purple background Halftone green background
Never miss a sales hack
Subscribe to our blog to get notified about our latest sales articles.

Book a Demo

Are you nuts?!

Appreciate the intention, friend! We're all good. We make a business out of our tech. We don't do this for the money - only for glory. But if you want to keep in touch, we'll be glad to!


Let's keep in touch, you generous philanthropist!

Sign up here!

Fill out the short form below to join the waiting list.

Let's get started

Enter your email to get started

Nice to meet you

Share a bit about yourself

Company Info

Introduce your company by filling in your company details below

Let's get you started in Walnut…

Set your password and start building interactive demos in no time.

Continuing in 4 seconds...