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8 min read

SaaS Podcasts

The 10 Best B2B SaaS Podcasts for Founders

Being a SaaS founder is one of the sleekest job titles, but is the role as sleek as the title? No way! Imagine running a government without a cabinet… that is even easier than being a founder. However, you can learn a lot in a short time by listening to SaaS Podcasts.

As a founder, you should understand that running a SaaS business requires understanding every aspect of the business, including product development, customer acquisition and retention strategies, pricing models, and scaling business operations.

While learning all that may not be achievable due to minimal time at hand, keeping up with industry news and learning from other founders’ mistakes can save you a lot of money, time and operational errors.

To date, SaaS podcasts remain the lifeline successful founders lean on for the smooth operation of their businesses.  In this article, I will walk you through the top 10 SaaS podcasts you should subscribe to as a SaaS founder or CEO.

The 10 Best B2B SaaS Podcasts for Founders and CEOs

1. SaaStr Podcast

Hosted by Jason Lemkin, the SaaStr Podcast is an engaging podcast that talks about measurable and practical insights on how to scale from $10 to $100 million in Annual Recurring Revenue (ARR). Its episode features founders and investors who have been directly involved in the operation of a successful company.

Each episode of the SaaStr Podcast is packed with concise and unfiltered information on how to run a successful company. If you are a founder who feels stuck either with revenue or operations, the SaaStr can be all you need to kickstart your journey to success.

Top 3 Episodes of the SaStr Podcast

  1. The $100 Million Question All SaaS Founders Must Ask
  2. Most Downloaded SaaStr of 2017
  3. How to Respond When a Lead Goes Dark

2. Startups For the Rest of Us

If you are a bootstrap founder, then Rob Walling’s Startup for the Rest of Us should be a necessity for you. The podcast is the best fit for founders seeking practical and industry-specific experience in marketing and customer support. One thing that makes this podcast stand out is the incorporation of mental health and work-life balance into its episodes.

For founders, work-life balance is often underrated, which leads to unproductiveness. If you are struggling to balance family, social life, and work, Startup for the Rest of Us can be a safe haven.

Overall, Startups For the Rest of Us is the best place to learn bootstrapping and indie SaaS tactics, Mental health insights, and how to grow your SaaS business without VC money.

Top 3 Episodes of the Startups For the Rest of Us Podcast

  1. Why I Succeeded: Myβ€―10 Best Entrepreneurial Decisions
  2. A Founder’s Regret List: 12 Mistakes I’ll Never Make Again
  3. Why Great Product Management Is Critical for Your Startup

3. The Saas Revolution Show By SaaStock

This podcast is the SaaS founders’ corner. Hosted by Alex Theuma, The Saas Revolution Show by SaaStock features top SaaS founders, C-level professionals, and investors who share tactics and tips on how to build a successful SaaS business.

This Podcast episode teaches how to attract and retain customers, grow digital businesses of all kinds, and scale globally. If you want to raise funds and increase your customer base with actionable insight, the SaaS Revolution Show is for you.

Top 3 Episodes of the Saas Revolution Show By SaaStock

  1. Sales Acceleration Formula 2.0 with Mark Roberge (Stage 2 Capital, ex-HubSpot)
  2. Building Smart, Scaling Right with Jason Cohen (WP Engine)
  3. How the Best Founders Learn to Scale Themselves with Keji Mustapha (Partech CMO)

4. The Growth Hub Podcast

This SaaS podcast talks about marketing strategies and techniques to elevate brands and scale globally. The Growth Hub Podcast is often conducted in interview format with guests like SaaS operators, marketers and thought leaders. The conversations are wrapped around lead generation, content strategy, retention tactics, and product-led growth.

If you are a founder or CEO who is interested in building a converting sales funnel, increasing and scaling your revenue, the Growth Hub Podcast is the perfect channel for you.

Top 3 Episodes of The Growth Hub Podcast

  1. The Secret Sauce to Growing Gong into a Supersonic Business
  2. Should B2B Businesses Be Active on BlueSky?
  3. SEO Best Practices to Accelerate Your Growth

5. Build with Maggie Crowley (by Drift)

Do not subscribe to this podcast if you are not ready to take your SaaS business seriously. Build with Maggie is a great podcast for product designers, growth hackers, and product marketers.

Each episode features professionals who are at the top of their careers and actively involved in product design and growth. Hosted by Maggie Crowley, Build with Maggie has features amazing people like Melissa Perri (CEO, Produx Labs), Gibson Biddle (ex-VP Product, Netflix), Ken Norton (Google Ventures), Julie Zhuo (ex-VP Product Design, Facebook), and Brian Balfour (CEO, Reforge), sharing deep insights on product strategy, design, and growth.

Top 3 Episodes of the Build with Maggie Crowley Podcast

  1. Cracking the PM Career with Jackie Bavaro
  2. Julia Austin on the Making of a Great PM
  3. Three Communication Lessons from Sales

6. The SaaS Podcast with Omer Khan

This podcast is one of the foremost and most respected channels that focuses on SaaS. Hosted by Omer Khan, founder of SaaS Club and ex-director of product at Microsoft, the podcast is dedicated to helping early SaaS founders navigate the industry by learning from those who have built reputable businesses around SaaS.

On each episode, Omer invites startup founders, CEOs, marketers and product designers who share their success stories and proven strategies to launch, scale, and keep a SaaS business afloat. The podcast has featured the likes of Des Traynor (Intercom), Nathan Barry (ConvertKit), and Laura Roeder (MeetEdgar).

If you are looking for undiluted tips on customer acquisition, positioning, pricing, fundraising, or growth hacking, then the SaaS Podcast with Omer Khan should be on your subscription list.

Top 3 Episodes of The SaaS Podcast with Omer Khan

  1. Why Fixing Retention First Was the Key to Hitting $1M ARR
  2. Lindy: Pivoting a $50M Startup to Build AI Agents
  3. Sigma: The Gutsy Rebuild That Took This SaaS from Zero to $100M

7. How I Built This (Guy Raz)

This podcast is not limited to SaaS; it also explores technology and the brains behind building renowned companies. Hosted by Guy Raz, How I Built This shares inspiring stories of founders, from their humble beginnings to the significant steps and decisions that made them successful.

The podcast has featured founders like Stewart Butterfield (Slack), Melanie Perkins (Canva), and Ben Chestnut (Mailchimp) delivering timeless lessons relevant to B2B SaaS operators.

This should be your space if you want to be resilient, build and scale your company significantly.

Top 3 Episodes of How I Built This (Guy Raz)

  1. Patagonia: Yvon Chouinard
  2. Burt’s Bees: Roxanne Quimby
  3. TOMS: Blake Mycoskie

8. Masters of Scale (Reid Hoffman)

Masters of Scale is a one-of-a-kind podcast hosted by the co-founder of LinkedIn, Reid Hoffman. This podcast is a great resource for SaaS and tech founders who want to hack growth and scale their company.

Masters of Scale has featured brilliant minds like Mark Zuckerberg of Meta, Brian Chesky of Airbnb and other young tech giants who all shared how they were able to navigate early problems, manage talents and grow even in the midst of uncertainty and limited resources.

This podcast is for both aspiring and established founders who want to boost productivity and team efficiency.

Top 3 Episodes of Masters of Scale

  1. Do Things That Don’t Scale” – Brian Chesky (Airbnb)
  2. Imperfect Is Perfect” – Mark Zuckerberg (Facebook/Meta)
  3. What’s the Hidden Business Behind Your Business?” – Jenn Hyman

9. Scale or Die (Dave Rogenmoser)

Specially created to help people struggling with product-market fit and scaling their SaaS company, Scale or Die features exclusive interviews with successful SaaS founders and marketing geniuses who have toiled and gotten the best out of their SaaSPRENEUR journey.

The podcast has featured the likes of Nathan Barry of ConvertKit, Ryan Deiss, and Chris Ronzio, who have greatly impacted and inspired several entrepreneurs with their grass-to-grace stories and marketing insight.

If you are looking for a space to learn about converting prospects to customers, tactical growth marketing and staying focused even when the journey seems daunting, Scale or Die is the podcast for you. This podcast is hosted by Dave Rogenmoser, who is the co-founder of Proof, a SaaS company that helps increase conversion by showing real-time social proof notifications.

Top 3 Episodes of Scale or Die Podcast

  1. Bryn Jones (PartnerStack): How to Build a Profitable Partner Program
  2. Ed Fry (Paddle): Data-Driven Personalization to Scale
  3. Kirsten Newbold-Knipp: Sales & Marketing Alignment

10. The Nathan Latka Show

The Nathan Latka Show is a compulsory podcast for SaaS founders, investors and marketing professionals who want to scale and increase their revenue. The 15 – 20-minute episodic interviews feature founders, CEO and marketing professionals who share insight about their company’s revenue, customer acquisition cost, team size, growth strategies and exit plans.

Whether you are launching your MVP, managing a team or looking to take your business to the next stage, this podcast gives valuable and actionable lessons that can influence your results immediately.

The Nathan Latka show has featured successful founders and executives like Henry Schuck, Jason Cohen of WP Engine, Melanie Perkins of Canva and a host of others.

Top 3 Episodes of the Nathan Latka Show

  1. How This 25-Year-Old College Kid Built a $500K/Month App Empire
  2. My Agent Army Brings Me $500,000 Per Month
  3. AI Tool Hits $3.2M Revenue in 18 Months Using 7 Growth Tactics

Conclusion

Being a Saas founder is not an easy job. You must be involved in every phase of development, including marketing and investor meetings. While this involves technical know-how, you don’t have to do it alone. The top 10 SaaS podcasts we reviewed in this article are cheat codes you can use to organize, grow and scale your company. Whether you are bootstrapping or going full VC, these podcasts contain important guides to help you avoid mistakes, save time, and stay ahead of your competition.

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