What a year. 2025 was the year we built an AI-powered engine that supercharges your demo platform, helping revenue teams create faster, sell smarter, and optimize continuously.
We shipped 10 major releases this year, each designed to help you turn product experiences into revenue. From AI-powered creation to automated deal rooms and real-time buyer insights, 2025 marked a turning point in how B2B teams demonstrate and sell their products.
Here’s everything we built together in 2025.
The Big Picture: Three Pillars That Defined 2025
Before we dive into the features, here’s the story we set out to tell this year:
1. Create demos faster with AI
Speed matters. The faster your team can build compelling demos, the more deals they can support. AI Mode and Story Capture made demo creation 10x faster.
2. Run better deals with Interactive Deal Rooms
Demos don’t close deals in isolation. Deal Rooms became your central hub for keeping buyers aligned from first demo to signed contract.
3. Optimize continuously using real buyer data
Stop guessing what works. Our Insights shows you exactly what buyers engage with so you can optimize based on data, not hunches.
Every feature we shipped in 2025 ladders into one of these three pillars. Let’s break them down.
1. AI Mode: Build Demos at the Speed of Thought
The Game Changer
AI Mode isn’t just a feature; it was a platform redefinition. We transformed Walnut from an interactive demo platform into an AI-first creation and personalization engine.
What Changed
Creating demos used to take hours or even days. Capture screens, annotate elements, write copy, organize flows, it all added up. AI Mode compressed that timeline to minutes.
What you get with AI Mode:
- Lightning-fast demo creation powered by AI that understands your product
- Personalization at scale without manual duplication
- Lower cost per demo as your library grows
- Clear leadership in the AI-powered demo category
Why It Matters
Speed isn’t just convenient, it’s strategic. The faster your team creates demos, the more prospects they can support. The more demos they create, the more you learn about what works. AI Mode turned demo creation from a bottleneck into a competitive advantage.
2. Interactive Deal Rooms: One Space to Close Every Deal
Your Revenue Engine Got an Upgrade
Interactive Deal Rooms evolved from a nice-to-have feature into a complete revenue engine. We combined automation, storytelling, and rich content into a single buyer-facing experience that keeps stakeholders aligned from first demo to closed deal.
What’s Inside Deal Rooms Now
Deal Room Engine
Automated room creation based on CRM opportunity data. Set rules like “if deal size > $50K, use Enterprise Deal Room template” and watch rooms generate automatically.
Rich Content Hub
Demos, documents, videos, links, and resources all live in one place. No more scattered attachments or broken links.
Custom Branding
Hyperlinks, images, custom thumbnails, and branded experiences that feel native to your brand.
Stakeholder Collaboration
Keep every decision-maker aligned throughout the buying journey with shared spaces that everyone can access.
The Impact
Deal Rooms solved a fundamental problem: buyer fragmentation. Economic buyers, technical evaluators, and end users all need different information at different times. Deal Rooms give you one space to orchestrate the entire experience.
The results? Shorter sales cycles, more consistent deal execution, and higher engagement across every stakeholder group.
3. Story Capture: Turn Product Knowledge into Stories Buyers Understand
The Storytelling Problem
Good demos don’t dump features, they tell stories. But most product experts aren’t trained storytellers. They know their product inside and out but struggle to translate that knowledge into compelling narratives.
Story Capture solved this with AI-guided storytelling that structures demos into clear, engaging narratives.
How It Works
Story Capture uses AI to help you move from scattered product knowledge to coherent stories that buyers actually understand and remember. It guides you through:
- Identifying the key problem you’re solving
- Structuring your demo flow around outcomes, not features
- Adding context that makes technical capabilities relatable
Why Storytelling Matters
When you lead with features, buyers have to do the mental work of connecting those features to their problems. When you lead with stories, you do that work for them. Story Capture makes every creator a better storyteller, without requiring them to become professional writers.
The results:
- Higher demo completion rates
- Better buyer engagement
- Faster creator onboarding with built-in best practices
4. Video Overlay in Demos: Put a Face to Every Demo
The Human Connection
Interactive demos are powerful, but sometimes buyers need to see you, not just your product. Video Overlay combines the power of interactive exploration with the trust that comes from human presence.
What You Can Do
Add your face (or your team’s) directly into demos. Record personalized intros, walk through key features with your voice, or add context that only a human can provide.
Perfect for:
- Async selling scenarios where you can’t present live
- Personalized outreach to high-value prospects
- Post-meeting follow-ups that reinforce key points
The Impact
Video Overlay drives:
- More trust and connection with buyers who see the person behind the product
- Higher engagement rates as demos feel more personal and less automated
- Better async performance for teams selling across time zones
Because sometimes the best demo is one where buyers get to know you while they explore your product.
5. Advanced Insights: Know What Actually Moves Deals Forward
From Creation to Optimization
Creating great demos is important. Knowing what makes them effective is game-changing. Insights AI analyzes demo and playlist performance to show you exactly what buyers engage with, so you can optimize based on data, not guesswork.
What You Can See
Engagement patterns
Which parts of your demos get the most attention? Where do viewers drop off?
Buyer behavior
See how prospects navigate your demos, what they click, and how long they spend on each section.
Performance metrics
Track completion rates, time spent, and conversion from demo to next step.
Why This Changes Everything
Most teams create demos, share them, and hope for the best. Insights AI replaces hope with data. You can see:
- Which demo flows convert better
- What content resonates with specific buyer personas
- Where prospects get stuck or confused
- How to optimize your demos for higher conversion
Move from creation to continuous optimization. Prove demo impact on pipeline and revenue.
6. Salesforce Playlists Integration: Your Demos, Right Inside Salesforce
Meeting Teams Where They Work
Deep workflow integration drives adoption. When demos live inside the tools your team already uses every day, sharing becomes effortless and tracking becomes automatic.
What Changed
Playlists now sync directly with Salesforce, giving you:
- CRM-native demo visibility for every opportunity
- Automatic tracking of which demos were shared and viewed
- Better reporting for sales leadership on demo usage and impact
- Easier seller adoption because it’s where they already work
Why Integration Matters
Asking sellers to jump between tools creates friction. Bringing demos into Salesforce removes that friction entirely. Reps share more demos, leaders get better visibility, and marketing sees which content actually gets used in deals.
No more jumping between platforms. Everything lives where your team actually works.
7. Advanced Playlists: One Playlist, Endless Journeys
Beyond the First Demo
Playlists evolved into your distribution and reuse layer for every stage of the customer journey, from first touch through post-sale expansion and customer success.
What You Can Build
Sales Playlists
Curated demo collections for different buyer personas, industries, or use cases.
PLG Journeys
Self-serve experiences that guide prospects through your product without sales involvement.
Onboarding Flows
Interactive walkthroughs that help new customers get to value faster.
Customer Success Hubs
Post-sale resources that drive adoption, expansion, and retention.
The Power of Reuse
Build once, use everywhere. Create a comprehensive demo library and package it differently for different audiences. The same core content serves sales, marketing, CS, and product teams, each with their own tailored playlist.
8. Mobile Experience Upgrade: Your Demos, Wherever Buyers Are
The Mobile Reality
Buyers don’t wait until they’re at a desk to review demos. They check links on their phone between meetings, share with executives on iPads, and revisit content on the go.
Your mobile experience needed to match that reality. So we rebuilt it from the ground up.
What Improved
Better viewing experience
Optimized layouts that actually work on mobile screens, not just scaled-down desktop versions.
Higher completion rates
When demos look good on mobile, buyers finish them. When they don’t, viewers bounce.
Faster engagement
Buyers engage with mobile-optimized demos immediately instead of bookmarking for “later” (which often never comes).
Why Mobile Matters
The executive reviewing your demo on Sunday night isn’t opening a laptop. The technical evaluator comparing vendors during their commute isn’t waiting until tomorrow. Mobile isn’t a nice-to-have—it’s where a significant portion of demo consumption happens.
9. Smart Suggestions: Guidance Built into Creation
Democratizing Best Practices
Not every demo creator is a demo expert. Some are product marketers building their first interactive experience. Others are sales engineers who know the product but haven’t built demos before.
Smart Suggestions levels the playing field by building guidance directly into the creation process.
How It Works
As you build, Smart Suggestions guides you toward best-practice use cases and structures. It’s like having a demo expert looking over your shoulder, offering advice without slowing you down.
What you get:
- Better demos with less effort by following proven patterns
- Faster time to value for new creators
- Scaled best practices across your entire team
The Quiet Game-Changer
Smart Suggestions isn’t flashy, but it’s powerful. It makes every creator a little bit better, which means your entire demo library improves over time. New team members ramp faster. Best practices spread organically. Demo quality becomes more consistent across the board.
10. Bulk & Library Enhancements: Built to Scale with Your Team
The Unglamorous Essentials
Subfolders, bulk demo updates, and an enhanced Resource Hub aren’t the features that make headlines. But they’re critical for teams managing demos at enterprise scale.
What’s Included
Subfolders
Create nested folder structures to organize content by team, product line, region, or stage. Navigate with tree view for instant access.
Bulk Updates
Update all demos created from a single template with one click. Change pricing across 50 demos? Done in seconds.
Resource Hub
Centralized file management with admin controls, bulk actions, and better visibility into what’s being used.
Why Scale Matters
When you have 10 demos, organization is nice to have. When you have 500 demos across multiple teams, regions, and products, organization is make-or-break.
These features ensure that growth doesn’t create chaos. As your demo library expands, you maintain:
- Clean content management
- Fast updates at scale
- Lower operational overhead
- Consistent governance
The 2025 Story in Three Lines
This year, Walnut helped revenue teams:
1️⃣ Create demos faster with AI
2️⃣ Run better deals with Interactive Deal Rooms
3️⃣ Optimize continuously using real buyer data
Every feature we shipped ladders into one of those three pillars. And every one of them came from listening to customers like you.
What This Means for You
If you’re already using Walnut, you’ve had front-row access to these features as they rolled out. If you’re new to the platform, you’re joining at an inflection point, when interactive demos evolved from creation tools into complete revenue platforms.
The demos that close deals in 2026 won’t look like the demos from the past. They’ll be:
- Faster to create thanks to AI
- More aligned with buying committees through Deal Rooms
- Continuously optimized based on real buyer behavior data
The question isn’t whether your team will adopt these capabilities. It’s whether you’ll do it before your competitors do.
What’s Next?
2025 was transformative. But we’re not done.
2026 will bring even more innovation, new AI capabilities, deeper integrations, and features we haven’t even hinted at yet. The best ideas always come from the people using Walnut every day, so keep the feedback coming.
Here’s to the demos that moved deals, the stories that resonated, and the customers who helped us build something remarkable.
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