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Product Demos
3 min read

3 Reasons to Include Interactive Product Demos on G2 and TrustRadius

Include Interactive Product Demos on G2 and TrustRadius


We are super excited to announce that anyone can now create interactive product demos with our interactive product demo software to showcase their products on G2 and TrustRadius. (Yes, this even includes people who don’t use Walnut yet.)

Now, you may be asking yourself why an innovative and smart person like yourself should care about this.

Well, we’ll give you a list with some more reasons why this news is crucial for all SaaS products.

3 reasons to add an interactive product demo to your G2 and TrustRadius profiles

1) Your prospects will quickly fall in love with your product.

What’s the first thing you would do if you wanted to buy a product?

Well, if you’re like the vast majority of shoppers, you’d likely head straight to your browser to look online for information and locate some customer reviews to determine whether this product can solve your specific needs.

In fact, Gartner found that buyers complete over 60% of the buying process before ever engaging a vendor. Likewise, over 90% of buyers read reviews before buying a product.

So when it comes to buying SaaS, it’s no surprise that review platforms like G2 and TrustRadius are becoming increasingly popular.

But what if prospects didn’t just read about your product and read reviews, but also were able to click through your product themselves directly on these review platforms?

Basically, they’ll just fall in love faster.

Did your head just explode? We’ll give you a second to scotch tape it back together.

2) Your prospects will engage more.

Not only is embedding your product tour into G2 and TrustRadius a great way to showcase your product’s value in the exact place that prospects are coming to find it, but adding interactive product tours can also help you keep prospects engaged.

“Early statistics show that prospects are twice as likely to click on an interactive demo than on a screenshot or video,” said G2 Co-Founder Tim Handorf.

Which is honestly no surprise to us. Screenshots and videos are usually boring.

This means that prospects will stay longer on your page, learn more about your product, and get more invested in buying. This will set you apart from your competition and place your product at the top of your prospect’s mind.

Now doesn’t that sound good?

3) You’ll make things easier for your sellers.

In the years 1 – 2,000 B.W.E. (Before Walnut Era), sellers used to have to push prospects down the line before they were able to show them their product demos.

Usually, there would be some back-and-forth emails, a discovery call, then maybe another discovery call before prospects would see the product for themselves. Even then, the product demos were generic and boring.

But now, in the year 2 A.W. (After Walnut), everything is different.

Prospects can try the product themselves before ever and save your SDRs quality time on qualifying leads. They can click through your product with a guided tour and quickly understand its flow and value.

This way, sellers can pick them up further down the sales process and close more deals even quicker.

And what else can you possibly want other than closing more deals faster?

Maybe ice cream. But not much else.

How to add interactive product demos to your G2 and TrustRadius pages

We made an interactive product demo to help you add interactive product demos to your pages.

Here’s how to add a Walnut demo to G2.

Here’s how to add a Walnut demo to TrustRadius.

Love what you’re seeing and want more? Click “Get Started” to sign up for Walnut today.

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