YOU’VE GOT MAIL!
Don’t be alarmed. This is not your AOL account from the 90s.
It’s just your friends from the content team at Walnut.
Anyways, no matter how cool your product is, you can’t just sit back and let prospects come to you. Rather, you have to get out there and generate sales, acquire new customers, drive engagement, and boost brand awareness.
And one way to do this is by using prospecting emails. But getting prospects to actually read and engage with your emails is no easy task.
That’s where personalization can come in handy.
So, join us as we break down everything you need to know about using interactive product demos to personalize your prospecting emails.
- What are prospecting emails?
- Why is it important to personalize prospecting emails?
- Benefits of using interactive product demos to personalize prospecting emails
- Improve buying experience
- Increase engagement
- Increase conversion rates
- Collect data and gain insights
- Gain a competitive advantage
- How to send interactive product demos in prospecting emails
- Optimize your prospecting emails with interactive demos
What are prospecting emails?
Before we dive into the details, let’s kick things off by going over the basics.
Prospecting emails (or outbound email campaigns) are a series of emails that are sent to leads. These emails are meant to nurture leads and move them through the sales funnel as well as boost engagement.
Typically, each email will have a specific call-to-action (CTA) to help drive readers to perform a specific action. Some examples of common CTAs are “Read more about X subject” or “Schedule a demo”.
Why is it important to personalize prospecting emails?
Sure, that all makes sense.
But what exactly is so special about outbound email campaigns that have been personalized?
Well, as a matter of fact they are pretty darn special. And when done right, they can be one of the most powerful tools in your arsenal.
Your prospects’ inboxes are getting flooded with emails every day. So, it’s super easy for your emails to get lost in the crowd.
That’s why it’s critical to personalize your email campaigns.
Nowadays, buyers expect brands to understand their needs and offer a tailored and straightforward buying experience.
Personalizing your campaigns helps you show that you took the time to do your research and understand the challenges your target audience is facing. And this will go a long way in helping you develop and maintain relationships with customers.
Don’t take our word for it. The numbers back it up. Gartner found that 86% of B2B buyers expect companies to have in-depth knowledge of their personal information during interactions. And according to data from Twilio, 60% of buyers say a personalized buying experience will make them a repeat customer.
Benefits of using interactive product demos to personalize prospecting emails
At this point, you may be asking yourself where do interactive product demos come in?
Umm, did you read our minds or something? Because that’s exactly what we were going to start talking about!
Using interactive demos to tailor your email campaigns has many benefits, but here are just five that we thought of off the top of our heads:
1. Improve buying experience
Rule #1 of Sales 101, the customer comes first.
And this rule holds true for your email campaigns.
By including an interactive demo in your communication with prospects, you’ll allow them to try the product for themselves without having to sit through a million and one discovery calls.
This makes it much easier for prospects to determine if your product will be a good fit for their needs.
Plus, when you add a demo that has been personalized to meet their needs, you make it much easier for prospects to envision what it would be like to use your product in their day-to-day lives and how it would fit into their existing workflows.
And this will allow you to streamline the buying process for customers.
2. Increase engagement
Another benefit of personalizing your email campaigns with interactive product demos is that it can help you drive an improvement in engagement.
Because of the clickable nature of these kinds of demos, the experience is much more meaningful and memorable for buyers.
But it goes beyond that. Interactive demos made with software like Walnut can be customized to include only the parts of your product that are important for the specific customer groups you’re targeting. This makes the content of your email more relevant and increases the chances that prospects will engage with it.
Personalizing your email campaigns with interactive demos can also make it easier for prospects to understand how your solution will address the unique challenges they are facing.
3. Increase conversion rates
At the end of the day, we’ve all got quotas to meet.
(Well, not us cuz we’re the content writers. But you get our point.)
And using interactive product demos to personalize your email campaigns can help you get there.
Because interactive demos are more engaging and can be personalized to meet individual prospects’ needs, they allow you to offer more meaningful and real-to-life experiences with your product.
In fact, Dan Gray, the CEO of Vendry, has found that response rates increased by up to 50% when they included relevant information about the client.
“When personalizing email, we try to ask ourselves, why will the person receiving this care? By including information relevant to their companies size, industry and recent activities we often find a really natural way to showcase how our offering can be useful to their company,” Gray told us.
4. Collect data and gain insights
Who says you need to wait until the demo call to start collecting data and gathering insights?
We definitely didn’t!
By including an interactive product demo in your email campaigns, you’ll be able to track how viewers interact with your demo, which will give you a better understanding of which parts of your product are most interesting for prospects.
And having this information will help you determine what to focus on during future interactions with prospects.
5. Gain a competitive advantage
In the modern SaaS universe, the competition is only getting fiercer and fiercer.
So, when you send interactive demos in your prospecting emails, you set your emails apart from the hundreds of other emails being sent prospects’ way.
When you send content that is especially relevant for your target audience, it not only shows you took the time to get to know their industry and pain points, but it will also help you build trust and a rapport.
And this is what we in the biz like to call a competitive advantage.
How to send interactive product demos in prospecting emails
You’re ready to take the first step and start using interactive product demos to personalize your email campaigns.
Can we get a “woohoo!”?
(We are going to tell ourselves that you actually let out a loud “woohoo!” as you read this.)
Anyways, here’s exactly how you can do this:
Step 1: Build your personalized and interactive demo
First and foremost, you’re gonna need to create an interactive product demo that’s personalized to meet your prospect’s needs.
And by personalization, we don’t mean just adding their name, company logo, and brand colors.
Just to be clear, we aren’t saying you shouldn’t do that. Because you really should.
But you also need to use the information you’ve learned about the prospect to focus your demo on only the parts of the product that will be the most relevant for them.
Will Yang, the Head of Growth & Customer Success at Instrumentl, seconds this, noting, “To truly personalize emails, take the extra time to address prospects by name, find out what they care about, and be creative with how you use this information in your outreach…Beyond simply including names and other details within the copy, you can also customize subject lines, segment emails by industry or company size, and tailor the content of your messages to specific prospects.”
With old school demos, this used to be incredibly time consuming and expensive to do. But if you happen to be using a demo platform (we are subtly hinting at Walnut here), doing everything we just mentioned is actually pretty easy and quick.
Step 2: Link the demo in your email
Now you’ve got a demo that’s the perfect fit for your prospect’s needs.
And you know what that means: It’s time to start using it in your email campaigns!
That is, if you’re using certain types of demo platforms.
(This is yet another subtle hint at Walnut.)
Because if you’re using a platform (like Walnut), it’s super easy to either share a link to your demo. All you need to do is copy and paste the demo link or click the little Walnut logo in your Gmail and find the demo in your library. And viola! The demo is attached.
Optimize your prospecting emails with interactive demos
In order to optimize your outbound email campaigns, you need to give buyers what they want.
And what they want is a personalized buying experience.
As sellers, you need to show your buyers not just the product, but the parts of the product that are relevant to them specifically. And of course, help them understand what your product can do for them as quickly as possible.
That’s why it’s essential to use interactive product demos to personalize your email campaigns.
Luckily, with certain demo platforms (one last subtle hint about Walnut), you can quickly add interactive demos to your email campaigns that show why your product is the perfect fit for your target audience.
So what are you waiting for? Click that big “Get Started” button on the top of the screen to get started with Walnut.