Sales Development Representatives (SDRs) play a crucial role in driving revenue for B2B companies, but the job is anything but easy. 

With the ever-growing complexity of buyer journeys and heightened competition, SDRs need more than just a phone and a list of leads to be successful. This is where SDR tools come in. These tools (which range from prospecting and outreach automation to AI-driven data enrichment and sales engagement platforms) empower SDRs to work smarter, not harder. 

By streamlining workflows, improving lead qualification, and enhancing communication, SDR tools help SDRs maximize their efficiency and increase conversions. As we delve deeper into 2025, leveraging the right technology will be the difference between hitting quota and falling behind in the fast-paced world of B2B sales.

What is a sales development representative?

A Sales Development Representative (SDR) is a frontline sales professional responsible for identifying, engaging, and qualifying potential customers for a company’s sales team. 

Unlike Account Executives (AEs), who focus on closing deals, SDRs concentrate on top-of-funnel activities—generating interest, setting up meetings, and ensuring prospects are ready for a deeper sales conversation.

SDRs spend their days researching leads, personalizing outreach, making cold calls, and sending emails or LinkedIn messages to spark conversations with potential buyers. They also handle objections, nurture relationships, and gather crucial insights that help sales teams close deals more effectively. This role requires persistence, strong communication skills, and an ability to navigate different industries and decision-making hierarchies.

However, SDRs face many challenges. Manual data entry, unqualified leads, and difficulty in reaching prospects can slow them down. Additionally, keeping up with buyer preferences and competition makes their job even more demanding. 

This is where SDR tools come in—providing automation, data-driven insights, and streamlined workflows that help SDRs focus on what they do best: building relationships and driving revenue.

21 SDR Tools to Boost Your B2B Sales in 2025

Best SDR tools to start using in 2025

As B2B sales evolve, Sales Development Representatives (SDRs) must leverage cutting-edge technology to stay ahead. The right SDR tools streamline processes, improve engagement, and ultimately increase conversions. 

Below are some of the best tools to kickstart your 2025 sales strategy. 

1. 11x – Data-driven sales acceleration

11x is an AI-powered sales intelligence platform that leverages real-time prospect data to help SDRs optimize outreach efforts. It provides AI agents that automate various SDR tasks, from lead research to follow-up sequencing.

Key Features:

• Deep Data Analysis: Processes thousands of data points for precise targeting
• AI SDR Agents: Jordan (AI phone rep) and Alice (digital SDR) handle qualification, CRM updates, and outreach
• Intent Recognition: Identifies buying signals and engagement patterns
• Behavioral Pattern Mapping: Creates detailed profiles for personalized prospect interactions
• Real-Time Optimization: Adjusts messaging based on real-time engagement data

Pros:

• AI agents handle SDR workflows, reducing manual work
• Intent-based outreach improves response rates
• Helps SDRs focus on high-priority leads

Cons:

• Requires time to train AI models for maximum efficiency
• Pricing may be high for early-stage startups

Pricing: Contact sales for a quote. Currently, only the Alice AI agent is available for purchase.

2. AI SDR – AI-powered outbound automation

AI SDR is a next-level AI-powered platform designed to enhance and automate outbound sales efforts. It focuses on hyper-personalized outreach and intelligent engagement, helping SDRs scale their prospecting while maintaining a personal touch.

Key Features:

• Advanced Personalization: AI-driven messages tailored to each prospect’s behavior and company profile
• Predictive Lead Scoring: Identifies high-value leads based on engagement and behavioral analysis
• Automated Follow-Up Sequences: Multi-channel outreach keeps conversations alive without manual effort
• AI-Powered Scheduling: Seamlessly coordinates meetings based on availability
• Performance Analytics Dashboard: Tracks outreach success and refines strategy in real time

Pros:

• Saves time by automating outreach and follow-ups
• AI-based personalization improves engagement rates
• Helps prioritize high-quality leads for SDRs

Cons:

• Can be expensive for smaller sales teams
• AI-driven messaging may lack human nuance in some cases

Pricing: Starts at $9,000 per year for unlimited leads and seats.

3. Artisan AI – AI-driven SDR workflow automation

Artisan AI focuses on automating sales development workflows while maintaining a high level of personalization. It’s designed to eliminate repetitive tasks, freeing SDRs to focus on relationship-building.

Key Features:

• AI SDR Agents: Ava (AI BDR) automates lead research and hyper-personalized outreach
• Smart Task Prioritization: AI optimizes daily SDR activities based on priority leads
• Intelligent Process Automation: Streamlines routine SDR tasks like data entry and follow-ups
• Automated Email Sequences: AI-powered outreach that adapts to prospect responses
• Seamless Integrations: Connects with CRMs and sales engagement platforms

Pros:

• Reduces time spent on repetitive SDR tasks
• AI-driven personalization boosts email engagement rates
• Smart automation helps SDRs stay organized and efficient

Cons:

• Full AI automation may require human oversight for best results
• No fixed pricing, requiring custom quotes for different team sizes

Pricing: Based on agents, automation tasks, and lead volume. Contact sales for a quote.

4. Calendly – Simplified scheduling for SDRs

Calendly is a widely used scheduling tool that removes the hassle of back-and-forth emails when setting up meetings. SDRs can integrate it with their existing calendars, making it easy for prospects to book calls at their convenience.

Key Features:

• Automated Scheduling: Prospects can book meetings based on the SDR’s real-time availability
• Custom Availability Settings: Adjust available time slots to fit SDR workflow
• CRM and Email Integration: Syncs with Outlook, Google Calendar, Salesforce, and other platforms
• Multi-Person Scheduling: Allows multiple stakeholders to schedule meetings in one go
• Automated Reminders: Reduces no-shows with email and SMS reminders

Pros:

• Eliminates the back-and-forth in scheduling
• Reduces no-shows with automated reminders
• Integrates seamlessly with major CRMs and email platforms

Cons:

• Limited branding and customization in lower-tier plans
• Basic plan lacks advanced meeting routing features

Pricing: Free plan available; paid plans start at $10 per user per month

5. Chili Piper – Automated scheduling and lead routing

Chili Piper is a meeting lifecycle automation platform designed to enhance inbound conversion rates for B2B revenue teams. It automates scheduling, lead routing, and calendar integration, ensuring SDRs can instantly book meetings with prospects and maximize conversion opportunities.

Key Features:

• Automated Scheduling: Instantly schedules qualified leads without manual intervention
• Lead Routing: Ensures the right leads are assigned to the right sales reps in real-time
• CRM Integration: Syncs seamlessly with Salesforce, Google Workspace, Slack, and other tools
• Customizable Booking Experience: Provides a frictionless scheduling experience for prospects
• Real-Time Notifications: Alerts sales reps of new leads and meeting bookings

Pros:

• Reduces administrative tasks with its automation features
• Seamlessly integrates with CRMs and email platforms
• Boosts inbound conversion rates with intelligent lead routing

Cons:

• Steep learning curve due to its advanced automation features
• Pricing can escalate as more features and users are added
• Some users report occasional calendar syncing issues

Pricing: Custom pricing based on team size and feature requirements

6. HubSpot – All-in-one CRM for sales and marketing

HubSpot is a comprehensive CRM platform that offers a suite of tools for marketing, sales, and customer service. It provides SDRs with essential features such as email automation, pipeline management, and scheduling, making it a popular choice for businesses of all sizes.

Key Features:

• Centralized CRM: Enables SDRs to manage leads, track interactions, and automate follow-ups
• Email and Marketing Automation: Helps SDRs personalize outreach at scale
• Meeting Scheduler: Syncs with Google Calendar and Office 365 for seamless appointment booking
• Pipeline Management: Provides visibility into the sales funnel and lead progression
• Real-Time Analytics: Tracks sales activity and customer interactions for data-driven decisions

Pros:

• User-friendly interface that’s accessible for all experience levels
• Free CRM plan includes essential sales tools for startups and small businesses
• Constant updates and new features keep the platform competitive

Cons:

• Costs increase quickly with additional features and team members
• Advanced customization is limited compared to enterprise-focused CRMs
• Automation setup can take time to configure effectively

Pricing: Free plan available; paid plans start at $45 per month

7. Cognism – B2B sales intelligence and lead data

Cognism is a sales intelligence platform that provides SDRs with high-quality B2B contact data. It enables teams to find, verify, and reach decision-makers quickly, ensuring that outreach efforts are targeted and effective.

Key Features:

• B2B Contact Database: Accesses a global database of verified decision-maker contacts
• Real-Time Email Verification: Ensures accurate email addresses to reduce bounce rates
• Intent Data: Identifies companies actively searching for solutions to improve outreach timing
• GDPR and CCPA Compliance: Prioritizes data protection and regulatory adherence
• CRM Integration: Works seamlessly with Salesforce, HubSpot, and sales engagement platforms

Pros:

• Provides high-quality, verified contact data for targeted outreach
• Helps SDRs identify prospects actively searching for solutions
• Ensures compliance with data protection regulations

Cons:

• Pricing is not transparent and requires a consultation
• Can have a learning curve for teams unfamiliar with sales intelligence tools
• Limited integrations compared to some other sales intelligence platforms

Pricing: Custom pricing based on usage and team size

8. Gong – AI-powered revenue intelligence

Gong is a revenue intelligence platform that captures and analyzes customer interactions across calls, emails, and meetings. It provides actionable insights to help SDRs optimize their sales approach and improve deal conversion rates.

Key Features:

• Call and Email Recording: Captures all customer interactions for analysis
• AI-Driven Insights: Identifies patterns in sales conversations to optimize messaging
• Deal Intelligence: Highlights risks and opportunities in the sales pipeline
• Coaching and Training: Provides feedback based on real sales conversations
• CRM Integration: Syncs with Salesforce and other CRMs for data alignment

Pros:

• Provides in-depth analytics that improve SDR performance
• AI-driven insights help teams refine sales strategies
• Integrates well with major CRMs and sales tools

Cons:

• Expensive, making it less accessible for small teams or startups
• May require additional training to fully utilize all features
• Data privacy concerns due to call recording and analytics

Pricing: Custom pricing based on business needs and team size

9. Jason AI by Reply.io – AI-powered sales automation

Jason AI is an AI-driven SDR assistant designed to automate sales conversations, outreach, and meeting scheduling. It helps SDRs personalize interactions at scale while reducing manual work.

Key Features:

• AI-Powered Outreach: Generates and sends hyper-personalized messages to prospects
• Automated Meeting Scheduling: Books meetings based on availability, preventing double bookings
• Real-Time Conversation Analysis: Provides instant insights to improve prospect interactions
• Cross-Channel Engagement: Supports outreach via LinkedIn, email, SMS, and WhatsApp
• AI Response Handling: Automates follow-ups and keeps prospects engaged through multi-step sequences

Pros:

• Reduces manual workload by automating repetitive SDR tasks
• Ensures consistent and timely follow-ups with AI-driven responses
• Improves outreach personalization with AI-generated messaging

Cons:

• AI-generated responses may lack human touch in some interactions
• Requires proper setup to ensure AI messaging aligns with brand voice
• Pricing can be expensive for smaller teams

Pricing: Starts at $3,018 per year for 1,000 active contacts per month

10. Luna AI – AI-enhanced email engagement

Luna AI is a sales engagement tool that optimizes email outreach by using AI to predict the best time for engagement. It helps SDRs increase open rates and response rates by automating outreach at strategic moments.

Key Features:

• Predictive Lead Scoring: Uses AI to identify high-potential prospects
• Engagement Time Optimization: Determines the best time to send emails for maximum impact
• Integrated Lead Database: Provides access to a contact list of over 275 million accounts
• Automated Email Infrastructure: Ensures high email deliverability with warm-up features
• Response Prediction: AI forecasts the likelihood of a prospect engaging with outreach

Pros:

• Improves email response rates with AI-driven timing optimization
• Offers a built-in lead database for prospecting without third-party tools
• Automates email warm-ups to prevent messages from landing in spam folders

Cons:

• Limited functionality outside of email-based prospecting
• Free plan has restrictions on the number of leads and emails sent
• May require additional integrations for multi-channel outreach

Pricing: Free plan available for up to 100 leads; paid plans start at $1,440 per year for 300 leads

11. Outreach – AI-powered sales execution platform

Outreach is an AI-driven sales execution platform that helps SDRs automate prospecting, manage pipelines, and enhance engagement. It provides insights to optimize sales strategies and improve deal conversion rates.

Key Features:

• Automated Prospecting Workflows: Streamlines outreach sequences across multiple channels
• AI-Driven Insights: Uses machine learning to refine sales messaging and timing
• Pipeline Management: Provides real-time visibility into deal progress and risks
• Multi-Threaded Conversations: Helps SDRs engage multiple stakeholders within an account
• Sales Play Optimization: A/B testing and buyer sentiment analysis to improve engagement

Pros:

• Automates repetitive sales tasks to increase SDR productivity
• AI-driven insights help teams refine outreach strategies
• Provides real-time data to manage and forecast sales pipelines

Cons:

• Higher cost compared to other sales engagement tools
• Requires time to set up and optimize automation workflows
• May not be suitable for teams looking for basic outreach tools

Pricing: Starts at approximately $130 per user per month; custom pricing available

12. Pipedrive – Sales-focused CRM for SDRs

Pipedrive is a CRM designed to help SDRs manage sales pipelines, automate lead tracking, and streamline customer interactions. It offers intuitive workflow automation and integration with other sales tools.

Key Features:

• Visual Sales Pipeline: Provides an easy-to-use drag-and-drop interface for tracking deals
• Automation Features: Reduces manual data entry with AI-powered workflow automation
• Lead and Contact Management: Organizes and scores leads for better prospecting
• Email and Communication Tracking: Centralizes outreach to improve SDR efficiency
• CRM Integrations: Connects with marketing and sales tools, including Zapier, Slack, and Google Suite

Pros:

• User-friendly CRM with an intuitive interface
• Automation reduces administrative tasks for SDRs
• Customizable sales pipeline to fit different sales processes

Cons:

• Lacks some advanced AI-driven features found in enterprise CRMs
• Limited reporting capabilities compared to larger CRM platforms
• Basic plan may not provide enough features for scaling sales teams

Pricing: Starts at $14.90 per user per month for the Essential plan; higher tiers offer advanced automation and analytics

13. Salesforce – Industry-leading CRM for sales teams

Salesforce is a leading CRM that helps SDRs manage leads, track customer interactions, and automate sales processes. It provides powerful AI-driven insights and seamless integrations with sales and marketing platforms.

Key Features:

• Comprehensive CRM: Centralized customer data, lead tracking, and deal management
• AI-Powered Insights: Einstein AI provides predictive analytics for lead scoring and sales forecasting
• Workflow Automation: Reduces manual tasks with automated email follow-ups and lead assignments
• Multi-Channel Communication: Integrates with email, phone, and messaging tools for streamlined outreach
• Extensive Integrations: Connects with thousands of sales and marketing tools, including HubSpot and Slack

Pros:

• Highly customizable CRM with robust automation features
• Scalable for businesses of all sizes, from startups to enterprises
• AI-driven insights help prioritize high-converting leads

Cons:

• Steep learning curve for new users due to extensive features
• Can be expensive for small teams or startups
• Advanced customization may require developer assistance

Pricing: Starts at $25 per user per month for the Essentials plan; higher-tier plans offer more advanced automation and AI-driven insights

14. Salesforge – AI-powered email automation platform

Salesforge is an AI-driven platform designed to automate outbound email campaigns. It enables SDRs to scale personalized outreach while ensuring high deliverability and engagement rates.

Key Features:

• AI-Personalized Emails: Uses AI to craft unique, multilingual email content for each prospect
• Automated Lead Research: Finds and enriches prospect data for better targeting
• Email Deliverability Protection: Includes email warm-up and dedicated IP management to avoid spam filters
• Auto-Sending and Scheduling: Sends emails at optimal times based on AI-driven engagement analysis
• Unified Mailbox Management: Organizes multiple outreach campaigns from a single dashboardenabre

Pros:

• Enables hyper-personalized email outreach at scale
• Improves email deliverability and reduces spam risks
• Simplifies campaign management with a centralized email dashboard

Cons:

• Primarily focused on email, requiring additional tools for multi-channel outreach
• AI-generated messaging may need occasional manual adjustments
• Entry-level plan may not offer advanced personalization features

Pricing: Starts at $960 per year for 10,000 active email contacts

15. LinkedIn Sales Navigator – Social selling and prospecting tool

LinkedIn Sales Navigator is a premium tool designed to help SDRs find, engage, and nurture prospects using LinkedIn’s extensive professional network. It provides advanced search filters, lead recommendations, and real-time alerts for better prospecting.

Key Features:

• Advanced Lead Search: Filters prospects by industry, role, location, and company size
• Lead Recommendations: AI-powered suggestions based on engagement history and prospect activity
• InMail Messaging: Allows SDRs to directly contact prospects outside of their network
• Real-Time Sales Alerts: Notifies users of job changes, company news, and prospect activities
• CRM Integration: Syncs with Salesforce, HubSpot, and other CRMs for seamless lead management

Pros:

• Provides direct access to decision-makers and key stakeholders
• AI-driven insights help identify and prioritize high-value leads
• Real-time notifications enable SDRs to engage prospects at the right moment

Cons:

• Higher cost compared to standard LinkedIn accounts
• InMail response rates can vary depending on industry and approach
• Best results require active engagement and strategic outreach efforts

Pricing: Starts at $79.99 per user per month for the Professional plan; Team plans start at $64.99 per user per month with a minimum of 10 users

16. SalesScreen – Gamification and sales performance tracking

SalesScreen is a sales performance management tool that motivates SDRs through gamification, competitions, and real-time performance tracking. It helps teams stay engaged and focused on hitting their sales targets.

Key Features:

• Real-Time Sales Tracking: Provides instant updates on performance metrics and KPIs
• Gamification: Creates competitions, leaderboards, and incentives to boost motivation
• Custom Dashboards: Allows SDRs to track their progress and compare performance with peers
• Automated Recognition: Celebrates key achievements with personalized notifications
• CRM Integration: Connects with Salesforce, HubSpot, and other CRMs for seamless data syncing

Pros:

• Increases SDR motivation through gamification and rewards
• Provides transparency and visibility into individual and team performance
• Encourages healthy competition among SDR teams

Cons:

• Requires active participation from sales teams to maximize benefits
• Customization options may require setup time and training
• Not a direct sales enablement tool but rather a performance booster

Pricing: Custom pricing based on team size and feature requirements

17. Scratchpad – Sales productivity workspace

Scratchpad is a sales productivity tool designed to simplify CRM data entry and streamline sales workflows. It provides an intuitive workspace for SDRs to manage their pipeline, notes, and tasks without constantly switching between apps.

Key Features:

• CRM Sync: Updates Salesforce records in real time without navigating complex dashboards
• Custom Workspaces: Allows SDRs to organize notes, tasks, and pipeline data in one view
• Pipeline Management: Drag-and-drop functionality to move deals through different stages
• Task Automation: Reminders and task tracking to keep SDRs on top of their outreach
• Collaboration Tools: Enables teams to share notes and insights for better deal management

Pros:

• Simplifies data entry and pipeline management
• Reduces time spent navigating CRM dashboards
• Enhances collaboration between SDRs and account executives

Cons:

• Primarily designed for Salesforce users, limiting compatibility with other CRMs
• Lacks some advanced automation features found in larger sales platforms
• May require onboarding for teams unfamiliar with productivity workspaces

Pricing: Free plan available; paid plans start at $19 per user per month

18. Seismic – AI-powered sales enablement

Seismic is a sales enablement platform that helps SDRs deliver personalized content, track engagement, and optimize sales conversations with AI-driven insights. It provides real-time recommendations to improve buyer interactions.

Key Features:

• AI-Powered Content Personalization: Dynamically adjusts sales collateral for each prospect
• Sales Playbooks: Provides guided selling workflows for SDRs
• Engagement Tracking: Measures prospect interaction with shared content
• CRM and Email Integration: Works with Salesforce, Outlook, and other sales tools
• Automated Content Management: Organizes sales collateral for easy access and sharing

Pros:

• Helps SDRs send the right content at the right time
• Provides real-time engagement insights for smarter follow-ups
• Integrates with existing sales tech stacks for seamless workflow management

Cons:

• Higher cost compared to traditional sales content management tools
• Requires training to fully leverage AI-powered recommendations
• Best suited for larger sales teams rather than small businesses

Pricing: Custom pricing based on team size and feature requirements

19. Spiff – Commission tracking and sales motivation

Spiff is a commission automation platform that helps SDRs track earnings in real time, motivating them to close more deals. It eliminates spreadsheet-based commission tracking, ensuring transparency and accuracy.

Key Features:

• Automated Commission Calculations: Real-time tracking of SDR commissions
• Customizable Incentive Plans: Tailors compensation structures based on company goals
• Leaderboard and Gamification: Encourages competition with performance tracking
• CRM and ERP Integration: Syncs with Salesforce, HubSpot, and financial platforms
• Analytics and Forecasting: Provides visibility into earnings potential and sales performance

Pros:

• Boosts SDR motivation with real-time commission tracking
• Eliminates manual errors in commission calculations
• Encourages healthy competition through leaderboards

Cons:

• Best suited for teams with complex commission structures
• Requires proper setup to align with company compensation plans
• Pricing may be high for startups with smaller teams

Pricing: Custom pricing based on company size and commission structure complexity

20. UpLead – B2B contact database and lead enrichment

UpLead is a B2B sales intelligence platform that provides SDRs with verified contact data, allowing them to build high-quality prospect lists and enrich existing leads with accurate information.

Key Features:

• Real-Time Email Verification: Ensures accuracy of email addresses to reduce bounce rates
• Advanced Lead Filters: Searches prospects by industry, job title, revenue, and location
• Data Enrichment: Enhances CRM records with up-to-date company and contact details
• Technology Tracking: Identifies companies using specific software or tech stacks
• API and CRM Integration: Syncs with Salesforce, HubSpot, and marketing automation tools

Pros:

• Provides high-quality, verified contact data for more effective outreach
• Reduces time spent on lead research and data validation
• Integrates easily with existing sales tech stacks

Cons:

• Limited free plan compared to competitors
• Higher-tier pricing may not be suitable for smaller SDR teams
• Does not offer advanced AI-driven insights like some competitors

Pricing: Free plan available; paid plans start at $99 per month

21. Walnut – Interactive product demo platform

Walnut is a no-code interactive demo platform that allows SDRs to create and share personalized product demos effortlessly. It helps sales teams tailor their product presentations to each prospect, increasing engagement and accelerating the sales cycle.

Key Features:

• No-Code Demo Editor: Captures and customizes any SaaS product interface without technical skills
• Demo Insights: Provides analytics on prospect interactions to optimize demo performance
• Sharing and Collaboration Tools: Enables teams to create, store, and share demo templates easily
• Embedding Options: Allows embedding demos on websites, emails, and landing pages for a seamless buyer journey
• Demo Wizard: Automatically personalizes demos using prospect data to enhance relevance

Pros:

• Enables highly personalized and interactive product demos
• Provides real-time analytics to track engagement and optimize demo effectiveness
• Seamlessly integrates with major CRMs to ensure consistent prospect follow-ups

Cons:

• Initial setup and customization may require onboarding and training
• Advanced features may require additional system resources, which could be a challenge for smaller teams

Pricing: Custom pricing based on company size and feature requirements. 

Choosing your SDR toolkit

Selecting the right tools for your SDR team is crucial for improving efficiency, enhancing prospect engagement, and ultimately driving more conversions. 

With so many options available, the best approach is to evaluate your team’s needs, budget, and sales process to find the right combination of tools.

Start by identifying the primary challenges your SDRs face. Are they struggling with prospecting and lead qualification? A tool like Cognism or UpLead can provide high-quality, verified contact data to help them focus on the right leads. If scheduling meetings is a bottleneck, Calendly or Chili Piper can eliminate back-and-forth emails and automate bookings. For teams that want to refine their sales strategy with AI-driven insights, platforms like Gong and Outreach offer analytics to optimize conversations and outreach efforts.

Another critical aspect of the SDR process is delivering an engaging and personalized product demo. Prospects are more likely to convert when they can visualize how a solution meets their needs. This is where Walnut comes in. Unlike traditional demos, Walnut enables SDRs to create interactive, no-code product experiences tailored to each prospect. By personalizing demos, sales teams can make a stronger impact, keep prospects engaged, and shorten the sales cycle.

When building your SDR toolkit, prioritize tools that integrate seamlessly with your CRM, automate repetitive tasks, and provide actionable insights. The right combination of technology empowers SDRs to work smarter, engage prospects effectively, and close more deals in 2025 and beyond. 🚀🚀🚀