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27 min read

28 Lead Generation Strategies to Boost Your B2B Sales

28 Lead Generation Strategies to Boost Your B2B Sales

In the elaborate dance of business-to-business (B2B) sales, lead generation strategies play the starring role. 

Each lead is a potential story of partnership and growth, where two companies come together to create something greater than the sum of their parts. 

I know it may appear kind of sappy, but this is real talk. 

B2B lead generation isn’t just about collecting contacts. It’s about finding those narratives that align perfectly with your business’s solutions and goals. It’s the art of identifying, attracting, and beginning meaningful conversations with other businesses that could benefit from what you offer. 

This process is the bedrock upon which successful sales strategies are built, acting as the gateway that all potential clients must pass through. 

As such, honing your lead generation process is not just beneficial. It’s essential for survival and growth in the competitive B2B landscape. 

With this in mind, join us as we unveil 28 transformative lead generation strategies designed to skyrocket your B2B sales.

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What is B2B lead generation?

B2B lead generation is the process that begins the sales cycle. 

But what exactly does it entail? 

At its core, B2B lead generation is about identifying businesses that could benefit from your products or services – essentially, your potential clients. This crucial first step in your marketing strategy or sales process involves gathering essential information about these potential customers, such as their name, email, company name, and job title. Armed with this data, you can tailor your sales pitch or ad campaigns to meet their specific needs and interests.

The top lead sources for B2B companies include SEO, email marketing, and social media, highlighting the digital nature of today’s business engagements. 

Unlike B2C, where traditional advertising plays a bigger role, B2B lead generation is deeply intertwined with content creation, search engine optimization, and strategic online outreach. This difference underscores the importance of starting your B2B marketing efforts on the right foot, emphasizing tailored strategies that speak directly to business clients’ unique needs and pain points.

The B2B lead generation process

The B2B lead generation process is fundamental in turning prospects into committed customers. 

It’s a clear, step-by-step journey that requires careful planning, strategic execution, and strong coordination between marketing and sales teams. Companies must apply focused lead generation strategies to attract and convert other businesses.

This process is built around a series of crucial steps, each designed to advance prospects further down the sales funnel. From initially identifying potential clients to ultimately closing a deal, every phase is critical for cultivating successful B2B relationships. Think of it as a well-oiled machine, where each component must work seamlessly to achieve the desired outcome.

Diving into this journey, we’ll explore the vital stages that make up an effective B2B lead generation process. These steps are not just tasks to be checked off a list, but pivotal moments that can define the success of your B2B lead generation campaigns. 

When you master outreach and customer acquisition, you can set the stage for sustained growth and profitability.

Step 1: Get your potential client’s contact details

Finding the contact details of potential B2B sales leads is the cornerstone of any lead generation strategy. 

This first step is where the magic happens, turning unknown entities into potential revenue streams. 

Whether it’s through in-house efforts, partnerships with lead generation companies, or utilizing lead databases, the goal is to gather as much relevant information as possible. 

Because at the end of the day, you have to ensure a lead is genuinely interested in what you’re offering.

Step 2: Reach out to high-quality leads

Once you’ve curated your list of leads, it’s time for outreach. 

Using a mix of cold outreach (like cold calls or emails), social media engagement, and other outbound strategies, sales reps aim to connect with leads that meet the criteria of their lead scoring system. 

In addition, it’s about making that first impression count. Much like a movie trailer aims to captivate its audience and encourage them to see the film, you want to pique potential buyers’ interest and make them want to learn more.

Step 3: Qualifying and prospecting

Interacting with leads allows reps to gauge their likelihood of making a purchase. 

This is essential because it allows you to optimize your sales process. 

By qualifying your leads, your sales team can make sure that they’re only spending time on those people who truly have the desire, need, and capability to buy your product. A sales rep should work on qualifying their leads as soon as possible in order to uncover if they are serious or not.

Once you’ve qualified the prospect, you can initiate lead nurturing, which will help them warm up to the idea of a demo or call.

Step 4: Close the deal

The final step is the grand finale, where all the efforts culminate in closing the deal. 

After engaging in discussions and evaluating various vendors, the prospect chooses your company. 

But this victory is not just a sale. It’s the start of a potentially long-term relationship. The new client is then ushered to customer success for onboarding, marking the beginning of their journey with your product.

Lead generation strategies for B2B sales

In the competitive arena of B2B sales, adopting effective lead generation strategies can set your company apart from its competitors. 

So, let’s explore some of the most impactful strategies that have been driving success for businesses around the globe.

1. Collect buyer reviews

In the realm of B2B lead generation, the power of peer influence cannot be overstated. 

No matter the brilliance of your marketing efforts, potential buyers place greater trust in the experiences shared by their peers than in any claims you make. 

The significance of reviews in shaping buyer perception means that your strategy must prioritize gathering and showcasing them. In an era where the absence of reviews is as damaging as negative commentary, integrating a feedback request into your sales cycle is essential. 

But this doesn’t just apply to product reviews. Case studies and testimonials also play a critical role in establishing credibility.

Engaging long-standing clients for testimonials can often yield positive results, as satisfied customers are usually willing to share their experiences. These endorsements serve as powerful tools in your marketing arsenal, offering tangible proof of your value proposition. 

By placing positive reviews prominently in your marketing materials, you not only enhance your brand’s reputation, but also attract new leads by showcasing your commitment to customer satisfaction and quality service.

2. Use ongoing content campaigns that outmatch your competition

In today’s digital world, content is king, but context is its kingdom. 

The effectiveness of your content marketing campaigns hinges not just on quality, but also on its relevance and search value to your target audience.

Investing in broad yet relevant content topics can significantly amplify your outbound lead generation efforts. For instance, even if your company specializes in digital drawing software, expanding your content portfolio to cover the wider category of graphic arts can attract a broader audience. This approach can include publishing white papers, creating engaging videos, and maintaining a dynamic blog—all centered around the themes most pertinent to your audience.

The key to success lies in the continuous monitoring and optimization of your content based on audience interaction and engagement metrics. 

Remember, by focusing on what truly resonates with your audience and optimizing your content accordingly, you position your brand as a thought leader and go-to resource in your industry.

3. Leverage webinars for comprehensive B2B lead generation

Webinars have proven to be an indispensable asset within the B2B lead generation landscape. 

Their interactive and engaging format allows businesses to connect with potential clients on a deeper level. By conducting webinars, you not only have the opportunity to showcase your expertise, but also to directly address the needs and pain points of your target audience. This direct engagement is pivotal in building trust, establishing authority, and enhancing brand awareness.

Additionally, by extending invitations to other businesses or startups that could benefit from your offerings, you broaden your reach and introduce your brand to a wider audience. This collaborative approach not only diversifies the content of your webinars, but also strengthens your network within the industry.

To ensure that your webinars are as effective as possible, it’s crucial to prioritize the delivery of valuable content. The primary goal should be to educate and inform your audience, thereby solidifying your position as a thought leader in your sector. 

When webinars are seamlessly integrated into your overall marketing strategy, they become a powerful channel for nurturing leads and facilitating the conversion process, offering a significant return on investment without the reliance on traditional advertising methods.

4. Get survey results

Surveys are commonly utilized to gauge customer satisfaction, yet their utility extends far beyond this narrow application, particularly in the context of B2B lead generation. 

By addressing feedback points, you not only improve the experience for existing clients but also make your company more attractive to potential leads. 

Demonstrating a commitment to responsive, efficient communication signals to prospective clients that their concerns and queries will be handled with care and professionalism. This approach not only solves immediate issues, but also positions your company as one that listens, adapts, and prioritizes the needs of its clients.

5. Run an A/B test

Perfection is a moving target in marketing and outreach efforts, and initial attempts rarely hit the bullseye. That’s where the power of A/B testing comes into play. 

By experimenting with various elements of your web pages and marketing materials—such as formats, colors, and messaging—you can discover what truly appeals to your B2B contacts.

Consider the impact of seemingly minor changes, like the color or placement of a call-to-action button. Such adjustments can significantly influence visitor engagement and, by extension, your lead generation rates. 

B2B buyers, while focused on finding the best products and solutions, also have personal tastes and preferences, sometimes in unexpected ways. A/B testing enables you to tap into these preferences, enhancing the user experience and effectively boosting your lead generation efforts. 

The key is to meticulously track performance metrics and be willing to pivot based on the data. This iterative process ensures that your marketing strategies are continuously refined, making your B2B lead generation endeavors more effective over time.

6. Embrace case studies

Case studies have emerged from the sidelines to play a starring role in B2B marketing and lead generation strategies. 

Once tucked away in obscure sections of company websites, case studies now hold a prestigious position. This surge in popularity underscores a fundamental truth about B2B buyers: they value concrete evidence. 

Unlike B2C purchases, B2B transactions have the potential to influence the trajectory of an entire organization, making the stakes considerably higher.

The power of case studies lies in their ability to provide tangible proof of your solutions’ effectiveness. By detailing specific scenarios where your products or services have driven significant results for clients, case studies offer the “cold, hard evidence” that B2B buyers seek. They demonstrate not just the potential benefits of choosing your solution, but also your company’s capacity to address complex challenges.

To maximize the impact of your case studies, they should be made highly visible across your marketing channels—not just reserved for the middle or bottom of the sales funnel. 

Incorporating them into your website’s homepage, sharing them in email newsletters, and highlighting them in sales presentations can ensure that these compelling narratives reach your audience when they’re most receptive. 

By showcasing your success stories upfront, you can capture the interest of potential clients and pave the way for more effective lead generation.

7. Don’t let leads escape your landing page

The digital landscape is cluttered with content vying for attention, making it imperative that your landing pages stand out. 

Despite the known effectiveness of interactive content in engaging audiences, many businesses still rely on static landing pages. This oversight can be costly, as interactive elements are proven to captivate visitors’ attention more effectively than their static counterparts.

One of the most straightforward yet powerful tools to increase engagement on your landing page is the use of contact pop-up boxes. These pop-ups prompt immediate interaction with visitors, whether it’s to close the box or, ideally, to enter their contact information. This engagement ensures that visitors are actively focusing on your content, which is crucial in the crowded online environment.

Implementing a pop-up box with a simple subscription form can be a game-changer for lead capture. By offering something of value in return for their email address—be it an insightful newsletter, a free trial, or access to exclusive content—you can convert a passive visitor into an active lead. 

This strategy leverages the basic principles of interaction design to create a more dynamic user experience, making your landing page a powerful tool in your B2B lead generation arsenal. In optimizing your landing pages in this way, you ensure that every visitor has the potential to contribute to your business’s growth, turning casual browsing into actionable leads.

8. Personalize your web content for different personas

In the highly competitive landscape of B2B sales and marketing, a one-size-fits-all approach is a relic of the past. 

The rise of account-based marketing (ABM) has underscored the necessity for personalization in your marketing strategy. ABM empowers companies to tailor their web and marketing content to better resonate with specific leads or segments deemed most valuable. This strategy goes beyond mere segmentation, enabling a degree of personalization that can significantly enhance the relevance and appeal of your messaging.

Technological advancements allow for even more nuanced personalization, such as adjusting content based on a visitor’s geographical location, detected via their IP address. This capability means you can cater your messaging, offers, and content to suit regional preferences and challenges, vastly improving the user experience and the effectiveness of your lead generation efforts.

Given that most B2B marketers are already leveraging personalization, failing to do so might leave you at a considerable disadvantage. The effort involved in personalizing your approach pays dividends by creating a more engaging and relevant experience for potential leads, thereby increasing the likelihood of conversion. 

In a marketplace where relevance is king, personalization is not just a luxury—it’s a critical component of your lead generation strategy.

9. Cater to new B2B buyers on mobile

The increasing dominance of mobile in the digital landscape has made mobile optimization a critical component of any B2B lead generation strategy. And the importance of a mobile-friendly user experience cannot be overstated. 

B2B marketers who prioritize mobile optimization are not only meeting the demands of the modern buyer, but are also seeing tangible benefits, including shortened sales cycles and enhanced customer loyalty. 

Given the ease with which businesses can test and improve their site’s mobile compatibility, it’s easier than ever before to offer prospects a seamless purchasing journey.

10. Learn the savvy side of social selling

Social selling has transcended its B2C origins, becoming an indispensable tool in B2B marketers’ arsenal. 

Platforms like LinkedIn offer invaluable opportunities for establishing and nurturing professional relationships. However, LinkedIn is just the tip of the iceberg when it comes to social selling in a B2B context.

Exploring other social media platforms such as Twitter, Instagram, and Facebook can uncover unique opportunities for B2B lead generation and engagement. Each platform offers a different environment and audience, allowing for varied strategies and types of content. 

For instance, Instagram may serve as a way to showcase your company culture and behind-the-scenes looks at your operation, making your brand more relatable and appealing to potential business partners.

However, engaging effectively on these platforms involves more than just posting content. It requires active interaction with your audience, from responding to comments to participating in relevant conversations. This approach not only increases your visibility, but also demonstrates your company’s understanding of modern marketing dynamics. 

By effectively utilizing social selling, you can attract B2B leads who appreciate your savvy approach to engagement, setting the stage for deeper business relationships.

11. Don’t make all of your content long-form

While long-form content has its place in demonstrating thorough expertise on a subject, it’s essential to recognize the diverse content preferences within your target audience. 

Decision-makers and C-suite executives, pressed for time, often favor concise content that quickly delivers value without demanding a significant time investment. 

Shorter articles, listicles, and infographics can capture their attention more effectively, providing the insights they seek without the commitment long-form content requires. 

Balancing your content strategy to include both long and short-form content ensures you meet the varied needs of your audience, maximizing engagement and lead generation opportunities.

12. Generate quick wins from landing page tweaks

Optimizing your landing pages offers a straightforward path to enhancing B2B lead generation. 

These critical touchpoints in the buyer journey can be fine-tuned for immediate improvements in engagement and conversion. Simple yet effective modifications that can make a significant impact include:

  • Social proof: Amplify the persuasive power of your content by bolstering it with social proof. Testimonials, case studies, and user reviews lend credibility and reassure potential leads of your value proposition.
  • Call-to-Action (CTA): Refine your CTA copy to make it irresistibly relevant. Tailor the language to speak directly to the buyer’s needs and motivations, encouraging them to take the next step.
  • Headline: Your landing page’s headline is the first thing visitors see. Make it captivating and relevant to ensure it grabs attention and piques interest.
  • Live chat functionality: Incorporating live chat on your landing page can address visitor queries in real-time, effectively overcoming objections and guiding them through the decision-making process.

Implementing these tweaks can yield quick wins for your B2B lead generation efforts, transforming your landing pages into more compelling and conversion-friendly assets.

13. Improve the UX

A website’s user experience (UX) plays a pivotal role in converting visitors into leads. 

Poor UX, characterized by conversion barriers such as broken links, 404 errors, and prolonged load times, can swiftly drive potential leads to seek solutions from your competitors. 

Evaluating your website’s UX involves a thorough examination of both design and technical elements. Design-wise, it’s crucial to avoid common pitfalls like cluttered layouts, excessive buttons, and the use of jargon that can confuse visitors. 

Technically, ensuring swift load times, functional links, and cross-device compatibility can significantly enhance the user journey on your site. 

By prioritizing good UX, you not only minimize the risk of losing potential leads, but also establish a strong foundation for long-term customer satisfaction and loyalty.

14. Try your hand at video content

Video content has cemented its position as a cornerstone of effective digital marketing strategies, especially in the realm of B2B lead generation. 

With YouTube ranking as the second-largest search engine after Google, ignoring this platform could mean missing out on a significant opportunity to engage potential leads. Videos offer a dynamic and engaging way to present your products, services, and brand, making them an essential tool for companies looking to enhance their online presence.

And creating video content doesn’t require Hollywood-level production skills. Even simple videos that combine marketing graphics with engaging audio can make an impact. The key is to produce content that is relevant and valuable to your target audience. 

Embracing video content allows you to meet your audience’s preferences for information consumption, offering them the insights they seek in a format they enjoy. High-quality, informative videos can position your brand as a thought leader in your industry, enhancing your competitiveness and visibility in the digital marketplace.

15. Don’t be afraid to ask for referrals

Referrals are a gold mine for B2B lead generation that is too often overlooked. 

Building successful client relationships lays the groundwork for generating these valuable referrals. 

If you’re providing quality products or services, don’t hesitate to reach out to your repeat or favorite customers for referrals. Make your request specific and personal, and provide them with the materials they need to easily share your information with their network. 

Happy clients who truly appreciate your offerings are often willing to help out, acting as enthusiastic advocates for your brand.

16. Cast a wider B2B lead generation “net” with guest posts

Guest posting remains a pivotal strategy in the arsenal of inbound lead generation professionals. 

Guest posting continues to be heralded as a top strategy for link building and SEO enhancement. When executed correctly, guest posting offers a unique opportunity to showcase your expertise to new audiences, establish authority, and significantly improve your website’s search engine visibility.

By contributing valuable content to reputable sites in your industry, you can tap into their established audience, directing new potential leads to your own digital doorstep. 

This approach not only amplifies your reach, but also enhances your brand’s credibility through association with respected platforms. Far from being obsolete, guest posting, when approached with a focus on quality and relevance, remains a highly effective tactic for expanding your B2B lead generation efforts.

17. Optimize B2B lead generation through SEO

Search Engine Optimization (SEO) is not just for blog posts or articles. It’s a comprehensive strategy that should encompass all your digital content. 

From your website’s landing pages to your press releases, optimizing your content for search engines is crucial for cutting through the digital noise and positioning your brand in front of your target audience.

Analyzing competitors’ websites for frequently used keywords and phrases can provide valuable insights into effective SEO strategies. Additionally, revisiting your target personas to align your SEO efforts with their specific interests can further refine your approach. 

For example, if you’re targeting independent small businesses with your accounting software, tailoring your content and SEO strategy to address their unique challenges and questions can significantly improve your visibility in search results.

Implementing targeted SEO strategies enhances the likelihood of your content being discovered by potential leads actively seeking solutions that your business offers. 

By optimizing your digital presence to meet the specific needs and search habits of your desired audience, you ensure that your brand remains at the forefront of relevant searches, thereby improving your B2B lead generation efforts.

18. Develop negative keyword lists

In pay-per-click (PPC) advertising, efficiency is key. 

Negative keyword lists play a crucial role in optimizing your ad spend by preventing your ads from appearing for irrelevant or low-intent queries. 

By analyzing the Search Terms report in Google Ads, you can identify and exclude terms that are unlikely to convert, ensuring your budget is focused on keywords that attract high-quality leads. 

This targeted approach not only enhances the effectiveness of your ad campaigns, but also maximizes your return on investment by focusing resources on the most promising prospects.

19. Invite experts to help with your marketing materials

Incorporating expert testimony into your marketing materials can significantly elevate your brand’s credibility and appeal. 

When well-respected individuals in your field or within your target audience lend their voices to your content, it acts as a powerful endorsement, enhancing your brand’s authority and visibility. This strategy taps into the demand generation potential of having recognizable names associated with your products or services.

For example, if someone in your target audience searches for that expert, they’re likely to come across your content as well. 

Utilizing expert insights and endorsements in your marketing materials is a way to leverage existing reputations for your benefit, making your company more attractive to potential leads who value authoritative voices in their industry.

20. Entice B2B leads with blogs or newsletters

Blogs and newsletters are relevant content that can offer your prospects value. 

If you have a blog or newsletter, you can add a subscribe button that allows buyers to stay up-to-date with your content. This is a fundamental step toward building a solid base of B2B leads and will effectively turn your subscription button into a portal for gathering valuable lead emails. 

So, embracing and facilitating this interest can directly contribute to your B2B lead generation efforts by attracting engaged and interested parties.

21. Organize times for dedicated lead gathering

Efficiency in B2B lead generation isn’t about constant action, but rather strategic timing. 

It’s a common misconception that lead gathering must be a daily grind. While your advertising efforts should be continuous, dedicating specific days to active sales outreach can significantly enhance your team’s effectiveness. Identifying the days when prospects are most receptive allows you to concentrate your sales efforts when they’re likely to be most fruitful.

Allocating the remainder of the week to strategizing and planning ensures that your team is not only well-prepared, but also focused during those peak engagement times. 

If the optimal days for outreach are uncertain, leveraging sales tracker platforms can provide insights into patterns of productivity and receptivity, enabling you to tailor your schedule for maximum impact. By dedicating specific times to lead gathering, you create a rhythm that balances proactive outreach with the strategic development of your lead generation efforts.

22. Use Quora Q&As to generate more B2B sales leads

Quora, a platform often underestimated for B2B marketing, serves as a dynamic arena for lead generation. 

Its Q&A format addresses two primary challenges faced by marketers: placing content directly in front of potential buyers and tapping into the specific queries those buyers are asking. 

Unlike traditional content marketing channels, Quora allows for direct engagement with an audience actively seeking insights and solutions.

By participating in relevant discussions and providing valuable answers, your company can establish itself as a thought leader in your industry. This not only increases visibility among potential leads, but also directly connects your solutions with their questions, creating a direct pathway to your products or services. 

Moreover, the content you contribute to Quora can rank well in search engine results, further extending your reach. 

Utilizing Quora as part of your B2B lead generation strategy offers a unique opportunity to interact with your target audience in a meaningful way, answering their questions and guiding them towards your solutions.

23. Publish original research to generate sales from savvy buyers

In the information-rich landscape of B2B buying, prospects typically engage with many different types of content before making a decision. 

This content spans vendor websites, detailed reports, and third-party reviews, reflecting a deep reverence for data and informed decision-making. Capitalizing on this fact by publishing original research not only positions your company as a thought leader, but also leverages data’s persuasive power to enhance inbound lead generation.

Becoming a go-to source for industry insights, trends, and data elevates your brand’s authority and credibility. This approach to thought leadership can yield significant benefits, including strong SEO backlinks, favorable PR coverage, and, importantly, delivering substantial value to your potential leads. 

By providing unique, insightful research, you offer a resource that can influence buying decisions, draw attention to your expertise, and establish your company as a respected authority in your field.

24. Personalize your website with dynamic web pages

In the contemporary B2B marketplace, website personalization has transitioned from nice-to-have to an essential component of effective lead generation strategies. 

Dynamic web pages, which adapt to specific visitor attributes such as name, location, industry, and company, offer a tailored browsing experience that can significantly enhance engagement and conversion rates.

Implementing dynamic content allows your website to serve as a chameleon, altering its appearance and messaging to meet each visitor’s unique needs and interests. 

This level of personalization not only makes potential leads feel recognized and valued, but also increases the relevance of the content they are presented with, thereby boosting the likelihood of conversion. 

By leveraging data to dynamically customize your website, you can create a more immersive and persuasive user experience that resonates with a diverse range of visitors, setting your brand apart in a crowded digital landscape.

25. Experiment with creative outreach

In a world where inboxes are flooded with formulaic cold emails, injecting creativity into your outreach can significantly differentiate your B2B lead generation efforts. 

Moving beyond the standard scripts and templates, innovative and personalized outreach strategies can capture the attention of potential leads and foster a memorable first impression.

Creative outreach might include personalized video messages, interactive email content, or custom illustrations that speak directly to the recipient’s industry challenges and interests. 

By breaking away from the conventional approaches, you not only increase the chances of your message being noticed, but also demonstrate your company’s willingness to go the extra mile in understanding and catering to the needs of your prospective clients. 

In addition, exploring unconventional channels and formats can invigorate your lead generation campaigns, making your brand more relatable and engaging in the eyes of potential customers.

26. Optimize for long-tail keywords to get more qualified leads

Optimizing for long-tail keywords is a nuanced strategy that can significantly enhance your ability to attract qualified leads. 

Long-tail keywords, characterized by their specificity and length (typically three or more words), may attract fewer searchers, but those who do search these terms tend to have a much higher buying intent. 

This is because long-tail keywords often capture users at a later stage in the buying process, when they have a clear understanding of their needs and are actively seeking solutions.

Targeting the right long-tail keywords allows you to trade a high volume of less qualified traffic for a stream of highly motivated prospects with a greater likelihood to convert. 

For businesses without in-house SEO expertise, partnering with a specialized agency can unlock the potential of long-tail keywords, aligning your content strategy with the specific needs and search behaviors of your ideal customers. 

27. Strategically advertise exclusivity and limited offers

Exclusivity has a unique allure in the B2B realm, much like it does in consumer markets where platforms thrive on offering content that can’t be found elsewhere. 

By promoting exclusive content, tools, or access, you create a sense of urgency and desirability around your offerings, compelling prospects to act quickly to avoid missing out.

Strategies such as building anticipation through waiting lists for product releases or setting registration deadlines for exclusive webinars can effectively engage your target audience. 

Limiting the availability of valuable resources like eBooks or the number of participants in online events further accentuates the exclusivity of your offerings. 

It’s essential, however, to maintain integrity in these promotions. Extending offers beyond advertised limits can undermine trust and diminish the perceived value of your exclusivity. Sticking to your word not only reinforces the exclusivity, but also builds trust and credibility with your potential leads, making them more likely to engage with your brand.

28. Use interactive product demos

Interactive content stands out as a highly effective method for engaging B2B prospects and encouraging them to spend more time on your site. 

Tools like interactive demos not only provide value to visitors, but also create engaging experiences that can lead to higher conversion rates. 

By requiring an email address to access interactive demos, you can establish a method for lead capture, growing your email list and opening up further channels for nurturing those leads into customers

This strategy leverages the natural human inclination towards interaction and discovery, making your website a more dynamic and engaging place for potential leads.

Boost your B2B lead generation

When it comes to lead generation, one of the most effective tools in your arsenal is interactive product demos. 

They can help prospects understand how your product works, as well as engage prospects and get them interested in learning more. 

If you use an interactive demo platform like Walnut, you’ll be able to embed interactive demos on your website and include demos in your outbound communications to help you gather high-quality and high-intent leads.

Not to mention, with an interactive demo platform, you’ll be able to analyze the performance of your demos so you can constantly make improvements going forward. 

For B2B companies looking to refine their lead generation strategy, Walnut offers the tools to transform prospects into committed customers, providing a personalized sales experience that’s as engaging as it is effective.

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