When we said Walnut was becoming AI-native, we meant a rethink — not AI features around the edges of a demo platform.
Today that rethink is a family of AI agents that, for the first time, covers both sides of the buying experience. Two are new: AI Mode for Playlists and Deal Rooms, which assembles a complete, personalized buyer-facing experience from a single prompt, and Walnut Xpert, an agent that sits on top of a demo and lets buyers ask questions and find their own way through the product. They join InsightsAI and AI Mode for demos, already live on the platform.
Personalization stops being something you ration
What changes for a go-to-market team is simple. Personalization stops being something you build for your five biggest deals and becomes something you build for all of them.
Deal room and playlist curation used to take an AE or CSM roughly three hours per deal. It now takes a sentence. Demo creation has followed the same curve — a process that took days, then hours, has come down to minutes over the past year of our demo creation and personalization agents, with greater fidelity and interactivity, not less.
On the buyer-facing side, the experience itself changes. Sessions with Walnut Xpert alongside a demo run more than double the time a buyer spends. And the questions buyers ask generate intent signal a static demo never could — turning the demo from something a buyer looks at into something that functions like an AI SDR, qualifying interest and surfacing what they actually care about, at a scale no team could staff for on its own.
One grounded context, four agents
All four agents are built on the same underlying architecture. Rather than generating content from a prompt and a guess at what your product looks like, Walnut’s agents work from our capture technology, which clones the actual product — its real screens, real flows, real data — and builds every asset on top of that captured context.
When AI Mode assembles a demo, or Walnut Xpert answers a buyer’s question, the output is anchored to what the product actually does. That is the architectural bet behind today’s announcement: a buyer’s journey holds together, from first click to signed deal, because every agent along the way draws on the same grounded context rather than starting from a blank page.
“Every company has access to the same frontier models now, so the ability to build features isn’t a competitive advantage anymore. What is: your ability to go to market effectively, tell a coherent story, and create a buyer experience that actually helps your buyer make the informed decision.”
Oren Blank, CEO of Walnut
Governance before autonomy
Ahead of shipping any agent with autonomy, we released the AI Center — a governance layer giving administrators visibility, permissions, and guardrails over how AI is used across their workspace. The sequencing is deliberate. Agents that act on an organization’s behalf are only adoptable once someone inside that organization can see and control what they are doing, across every agent, in one place.
We are extending that layer with the ability to bring your own model key, giving you direct control over security, privacy, and spend. The premise: our verticalized buyer-enablement harness — the captured context, the workflows, the governance — is the durable value, and it works with any underlying model. As frontier models keep improving, the quality you get from Walnut’s agents improves with them, whichever model is doing the work underneath.
AI Mode for Playlists and Deal Rooms
A seller describes what a specific buyer needs, and the agent assembles a complete, personalized playlist or deal room — drawing on your captured product content, the buyer’s CRM record, and the seller’s stated intent. Because it draws on the same grounded foundation as every other Walnut agent, the deal room reinforces the story the demo already told rather than starting over.
Walnut Xpert
Instead of a fixed, click-through path, a buyer arriving at a Walnut demo can ask questions, go deeper on what matters to them, and find their own way through the product — guided by an agent grounded in your actual, captured product.
For our customers, that turns a static asset into something that responds. And it turns awareness activity that has historically produced a thin signal — a click, a page view — into a record of what buyers actually asked, in their own words.
In every case, the person on the go-to-market team remains the one who decided what story should be told, and to whom. The agents execute, working from one shared, grounded context. The judgment stays with the humans who understand the account.
Availability
The AI Center, AI Mode for demos, AI Mode for Playlists and Deal Rooms, and Walnut Xpert are all available to Walnut customers today. Bring-your-own-key support, along with a companion MCP that lets you run it from the AI provider of your choice, will roll out in the coming weeks.
Learn more
- Walnut’s AI features, in one place — what each agent does and how to switch it on.
- AI Mode — build, edit, and publish by chatting, plus how to write prompts that work.
- Deal rooms and playlists — what you can assemble, and how buyers experience it.
- The Walnut AI demo platform — the short version, if you are new here.
Already a customer? Everything above is in your workspace today. Not yet? Get a demo and we will show you these agents running on your own product.
