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Product-Led vs. Sales-Led: Which Go-To-Market Strategy Works Best in 2025?
For B2B SaaS companies, the debate between product-led vs. sales-led growth isnβt just theoretical. it determines how teams are structured,…

Sales Tips
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Effective B2B SaaS Sales Strategy: Top 10 Tips
Learn what your B2B SaaS companyβs sales team needs to consider in their sales strategy and how Walnut can help…

Product Demos
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Free Your SEs: The Case for Empowering Sales with Demo Automation
Your presales team is a hidden gem but they need to focus on the right stuff. Hereβs why giving your…

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Digital Sales Rooms vs. Sales Enablement Platforms: What’s the Difference?
In B2B sales, tech stacks are getting crowdedβand confused. Two tools that often get lumped together (but shouldnβt) are Digital…

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Mutual Action Plans: The Secret Ingredient to Avoiding Awkward Business Meetings
If youβve ever walked out of a meeting wondering, βWaitβ¦ what was I supposed to do again?β β youβre not…

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What is a Digital Sales Room? A Complete Guide for Modern Sales Teams
What is a Digital Sales Room? A digital sales room (DSR) is a secure, personalized website or portal where sales…

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5 Buyer Signals in Sales That Indicate a Prospect is Ready For Next Steps
To accelerate deals and close more qualified leads, sales teams must become adept at spotting buyer signals in salesβreal-time, measurable…

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AI’s Impact on the Sales Cycle: The Game Changer You Didn’t See Coming
To accelerate deals and close more qualified leads, sales teams must become adept at spotting buyer signals in salesβreal-time, measurable…

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Closing Time: How AI Is Shortening Sales Cycles
To accelerate deals and close more qualified leads, sales teams must become adept at spotting buyer signals in salesβreal-time, measurable…

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The Demo Library 2.0βFrom Random Assets to Revenue Engine
After a recent conversation with a sales-engineering leader who has scaled demo programs at multiple global SaaS firms, one phrase…

Sales Tips
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Give Your AEs a Demo That Closes: The Presales Playbook for Healthcare Software
Most healthcare buyers are trained to poke holes in every claim you make. If your demo feels canned or glosses…

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Give Every AE a Bespoke Healthcare Story in 20 Minutes.
Healthcare presales pros have a credibility problem. Customers sit through one generic product tour after another, then walk away wondering…
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