For too long, we’ve been telling the wrong story about what Walnut does. Our old pricing? It spoke in the language of seats and features—the vocabulary of commodities, not craft.
But here’s the truth we’ve learned: when you’re in the business of turning product demos into revenue-driving stories, your pricing should tell a story too.
“The Mirror Moment”
Picture this: You’re getting ready for the most important meeting of your career. You look in the mirror, and instead of seeing the confident professional you are, you see someone… ordinary. Generic. Forgettable.
That was the Walnut pricing page.
Every day, prospects would land on our pricing and see what they expected to see: another demo tool with per-seat pricing, feature checklists, and the same tired SaaS playbook everyone else was running. Our pricing was a mirror reflecting back their assumptions, not our reality.
But here’s what we actually do: We don’t just build demos—we architect experiences that transform how prospects fall in love with products. We don’t just provide features—we provide the strategic thinking that turns a 3-minute demo into a 6-figure deal. We’re not seat-fillers; we’re story-weavers.
The mirror moment came when we realized our pricing was telling prospects we were just like everyone else, when the truth is, we’re nothing like everyone else.
So we broke the mirror.
Like a playwright who stops pricing tickets by the seat count and starts pricing by the transformation that happens in those seats, we decided Walnut pricing should reflect the mastery, not just the mechanics.
“Product-Led Everything” isn’t just our methodology—it’s our philosophy
When you look in a true mirror you see depth, nuance, and purpose. Walnut pricing reflects the same clarity.
- From Transactional to Transformational: We’ve moved from “pay per seat” to “invest in outcomes”
The old way: “How many people need access?”
The new way: “What transformation are you trying to create?”
Instead of counting heads, we’re measuring hearts and minds changed. Every conversation starts with understanding your revenue goals, not your org chart. Because the companies seeing 40% shorter sales cycles aren’t paying for software—they’re investing in systematic transformation of how prospects experience their product.
- From Feature Lists to Full Stories:
Each tier represents a complete narrative arc for your demo strategy. Features are ingredients. Stories are the feast
- Ignite tier isn’t just “basic demo creation”—it’s the spark that lights up your product-led journey, where small teams see their first clear reflection of what guided demos can become.
- Accelerate is where that reflection sharpens into focus—growing teams see multiple facets of their story through advanced insights and integrations that reveal patterns they never noticed before.
- Scale becomes the full, unobstructed view—enterprises seeing every angle, every possibility, with the clarity that comes from enterprise-grade control and global reach. Each tier doesn’t just add features; it adds depth to what you can see in your own potential.
The True Reflection: What This Actually Unlocks
Pricing that scales with your success, not just your team size
Remember when Netflix moved from DVD-by-mail to streaming? The value wasn’t in how many DVDs you could rent—it was in the transformation of how you experienced entertainment. Walnut pricing works the same way. As your demos start converting 30% better, as your sales cycles shrink, as your win rates climb, your investment scales with those outcomes. Not because you hired three more sales reps.
Investing in Buyer Enablement Through Storytelling, Not Just Demo Tools
You’re not just investing in software—you’re investing in your buyer’s ability to confidently say yes. At Walnut, we don’t just help you build demos; we help you tell stories that empower your champions, clarify complex value props, and reduce internal friction.
Our platform blends strategic narrative architecture with buyer enablement best practices, giving your prospects the clarity and conviction they need to move forward. Every tier includes access to our expertise in demo flow best practices, objection handling through narrative, and enablement-ready assets that are as persuasive as they are shareable.
Partnership that grows with your revenue impact, not your headcount
The most successful relationships aren’t measured in seats filled, but in problems solved. As your demos start driving real pipeline growth, our partnership deepens.
More strategic consultation. Deeper integration with your sales process. Custom playbooks for your specific market. The pricing grows because the value compounds—not because you added users to a spreadsheet.
The mirror never lies—and neither does great pricing.
The best stories aren’t told—they’re experienced. And the best pricing doesn’t just show you what you’re buying; it shows you who you’re becoming.
Every great product has a story worth telling. Every story worth telling deserves a stage that matches its ambition.
Ready to see how your product’s story translates into pricing that finally makes sense? Ready to stop seeing the generic reflection and start seeing the true strategic partner you’ve been looking for?
The mirror is fixed. The question is: are you ready to see what’s actually there? Take a look for yourself – because the best transformations start with seeing clearly.
