Pricing
Seats for your team. Credits for your agents.
Every plan comes with seats and an annual pool of AI credits. You craft the story, agents draft the Demos, Playlists, and Deal Rooms, and credits measure what they build.
Ignite
Best for teams starting their guided demo journey to drive qualified opportunities.
Includes:
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3 Editor seats
3 Presenter seats
50,000 AI Credits
Features:
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Unlimited demos
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Intuitive demo editor
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AI Mode for demos
Describe the demo you need and Walnut drafts it from your captured product — screens, flow and narrative. You review and approve every screen before a buyer sees it. Metered against your AI credits.
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Choose your own adventure Playlist
Let prospects self-navigate through interactive demo content tailored to their interests.
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Demo analytics & engagement tracking
Track demo performance and viewer engagement to optimize your sales funnel.
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Marketing tool integrations
Seamlessly connect with HubSpot, Marketo, and Pardot.
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CRM integrations
Sync demo engagement data with HubSpot and Salesforce for unified prospect tracking.
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AI Center
One place to see AI consumption by feature and by person, check your credit balance, set per-user limits and top up. Included in every plan.
Expert Support & Services:
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Scaled success program
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Campaign specific onboarding sessions
Accelerate
Best for teams creating tailored demos for diverse use cases with advanced analytics.
Includes:
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6 Editor seats
6 Presenter seas
100,000 AI Credits
All Ignite features, plus:
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AI Mode for Playlists
Sequence several demos and documents into one guided path built for a specific buyer, drafted by AI from content you already have. Metered against your AI credits.
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Sandbox demos
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Prospect personalization
Personalize demos with prospect’s name, logo and relevant content.
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Video Overlays
Add personalized video messaging to your demos for higher engagement rate.
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AI Avatars
Generate a presenter avatar that delivers your video overlay message, so every buyer gets a personalized walkthrough without re-recording. Part of Video Overlays.
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Sales & Customer Hub Playlists
Create dedicated product experiences for customers and prospects to manage their success and deliver curated product journeys.
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Advanced analytics & engagement tracking
Identify drop-off points and optimize your demo journey for improve conversions.
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InsightsAI
Get instant answers about your demo analytics with conversational AI queries.
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Walnut Uncover
Identify anonymous demo viewers by connecting with Zoominfo, Demandbase, 6sense or Clearbit.
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Advanced Salesforce integration
Launch demos, see deal analysis and access custom Walnut reports directly from the Salesforce app
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SSO & SCIM
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White-labeled brand experience
Expert Support & Services:
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Dedicated CSM
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10 strategic onboarding & optimization hours
Scale
Best for enterprises standardizing demo excellence across global teams for global scalability.
Includes:
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Custom seat limit
200,000 AI Credits
All Accelerate features, plus enterprise capabilities such as:
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Digital Sales Rooms
Walnut embeds live interactive demos directly into a shared deal space, so buyers experience your product without a single screen-share.
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Advanced Translations
Translate your demos into up to 243 languages to reach global audiences
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Demos API/MCP
Gain programmatic, self-service access to all your demo engagement data. Build custom reports, integrate with BI tools, or analyze demo performance alongside your other revenue metrics.
Expert Support & Services:
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Dedicated Strategic CSM
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White glove professional services
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Quarterly business reviews & strategy sessions
Plan comparison
Every capability, line by line.
Credit allowances and add-ons are annual. Hover any AI capability for what it does and whether it draws on your credits.
Trusted by Revenue Teams at Leading B2B Companies — Closing deals 34% faster
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Unlock a tailored experience designed for early-stage teams.
Available Add-ons
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Offline demos
Download a demo for anytime access, no internet needed.
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White labelling
Customize domain for demo links to create authenticity and remove Walnut watermark.
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Advanced Translations
Translate your demos into multiple languages to reach global audiences
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Video Overlays
Add personalized video messaging to your demos for higher engagement rate
Watch demo -
SSO & SCIM
SSO (Single Sign-On) lets users log in to Walnut using their company credentials — one password for all tools. It’s easier for users and more secure for IT.
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Digital Sales Rooms
Walnut embeds live interactive demos directly into a shared deal space, so buyers experience your product without a single screen-share.
Watch demo -
Sales & Customer Hub Playlists
Create dedicated product experiences for customers and prospects to manage their success and deliver curated product journeys.
Watch demo -
Sandbox demos
Sandbox demos give viewers the freedom to explore your product more naturally. Instead of following a fixed, step-by-step path, viewers can click through the experience the way they would inside a live product.
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Buyer Xpert
An AI agent inside the demo that answers the buyer’s questions from your approved content, and hands the rep a summary of what was asked. A paid add-on, metered per answered conversation. Learn more
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AI Avatars
Generate a presenter avatar that delivers your video overlay message, so every buyer gets a personalized walkthrough without re-recording. Part of Video Overlays.
AI credits
How credits work — like a data plan.
An annual allowance the agents draw on at different rates. You can see what used it, and nothing is charged that you didn’t buy.
Annual, and sized above what you use today.
Resets at your contract end date, prorated to the time remaining.
No overages. No surprise invoice.
At 100% AI pauses. Notices at 75%, 90% and 95% come first.
Pooled across the workspace, not per seat.
Admins can set per-user limits, and the AI Center breaks it down by feature and by person.
New agents are included in the package.
A new metered capability draws on the pool you already have.
Credit packs · top up the same pool, at a known price
Frequently asked questions
Everything you need to know about transforming your demos into revenue drivers.
Unlike basic screen recording tools, Walnut provides end-to-end demo storytelling with strategic guidance. You get dedicated success management, advanced analytics, and proven frameworks that turn demos into revenue drivers, not just product showcases.
Walnut integrates across your entire funnel—from marketing’s interactive demos to sales’ personalized experiences to customer success’ expansion conversations. One platform, unified demo strategy.
Every plan includes dedicated success management with demo strategy sessions, best practice guidance, and optimization recommendations. This isn’t just tech support—it’s a strategic partnership to maximize your demo ROI.
Our customers typically see faster sales cycles and higher close rates through personalized demo experiences and data-driven optimization.
Personalized demos dynamically adjust content, messaging, and use cases based on your prospect’s specific needs, company size, and industry, resulting in 3x higher engagement than generic demos.
Demo performance analytics tracks viewer engagement, time spent on each section, and conversion patterns. This data helps sales teams identify which demo elements resonate most, optimize their presentations, and follow up more effectively, leading to higher close rates.
Our AI analyzes your product and automatically suggests personalized demo flows, relevant use cases, and optimal storytelling sequences based on your prospect’s industry and role, reducing demo prep time by 70%.
Playlists create curated demo journeys that guide prospects through your entire value proposition. Share targeted content sequences before calls to build interest, during sales processes to address objections, and post-demo to reinforce key messages—all trackable for optimization.
Most teams are creating their first personalized demos within 2 weeks. Our success team guides you through onboarding with proven templates and strategic frameworks.
Enterprise-grade security including SSO, SOC 2 compliance, and custom data handling agreements. Read more in our DPA and our Trust Center.