Weβve said it once, and weβll say it again: The B2B SaaS sales process is a nightmare.
Itβs no secret. Weβve all suffered from the incredibly slow process of trying to buy a SaaS product that lasts an average of 84 days. Weβve all had to sit through the endless βdiscovery callsβ and qualification meetings, only to eventually see a generic product demo that doesnβt really take our needs into account.
Brent Adamson, VP at Gartner, put it well: “As hard as it has become to sell in today’s world, it has become that much more difficult to buy. The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy.”
But we donβt want to sit idly by anymore and watch this problem continue to impact the buying experience of millions of delightful humans like you around the world. Weβre here to do something about it and weβre taking this message to the (metaphorical) streets.
What is the #WeAreProspects movement?
The #WeAreProspects movement was designed to expose the ongoing flaws with the traditional B2B buying experience and demand a change within the industry. Itβs also aimed at helping buyers by offering discounts for solutions that aim at making prospects’ lives easier.
Because after all, as Plato famously said: βWe are all someone elseβs prospect.β
(Ok, ok, it may have been our CEO Yoav Vilner who said that. We mix them up sometimes.)
So weβve paired up with some of the top sales companies, like Hubspot, Apollo.io, SimilarWeb, Dooly, Postal, Contractbook, Sales Assembly, and Cloudshare, to offer special offerings on their products, all of which are working to improve the B2B industry.
Because while we may not be able to solve the SaaS buying pains all at once and people will still have to fill out forms and book meetings, there are things that can be done right now.
The companies that joined the movement are addressing different prospect pains, from personalization to contract flows, gifting, demoing, and more. Each of them adds a small stone to the edifice of offering a better experience to prospects.
Our goal is that sales teams start incorporating these tools into their sales stack so that they can enhance the B2B buyer experience once and for all.
Our grievances about B2B SaaS sales
You may be asking yourself: Why do we need to change a B2B sales process that has been working since the dinosaurs roamed the earth?
Itβs because buyers are beginning to expect more.
Whenβs the last time you bought something from Amazon? It probably took you a total of about 3 clicks until you completed your purchase and your package was on its way.
Thatβs the world of buying that prospects are used to. They want simple, personalized buying experiences that they can do in a span of a few minutes.
But instead of rising to match the conveniences offered by B2C sellers, the B2B sales process has remained stagnant and is often more focused on boosting the individual sellerβs performance than making the prospect the priority.
But this canβt go on any longer and itβs time for a change.
If youβre a company like us that believes in simplifying the sales process, then join our movement now. And if you are a sales team that wants to make things easier for your prospects, then check out this movement to enjoy special discounts from top vendors.
Because helping prospects is helping ourselves.
Learn more about WeAreProspects today.
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