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3 min read

Why We Launched the #WeAreProspects Movement


We’ve said it once, and we’ll say it again: The B2B SaaS sales process is a nightmare.

It’s no secret. We’ve all suffered from the incredibly slow process of trying to buy a SaaS product that lasts an average of 84 days. We’ve all had to sit through the endless “discovery calls” and qualification meetings, only to eventually see a generic product demo that doesn’t really take our needs into account.

Brent Adamson, VP at Gartner, put it well: “As hard as it has become to sell in today’s world, it has become that much more difficult to buy. The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy.”

But we don’t want to sit idly by anymore and watch this problem continue to impact the buying experience of millions of delightful humans like you around the world. We’re here to do something about it and we’re taking this message to the (metaphorical) streets.

What is the #WeAreProspects movement?

The #WeAreProspects movement was designed to expose the ongoing flaws with the traditional B2B buying experience and demand a change within the industry. It’s also aimed at helping buyers by offering discounts for solutions that aim at making prospects’ lives easier.

Because after all, as Plato famously said: “We are all someone else’s prospect.”

(Ok, ok, it may have been our CEO Yoav Vilner who said that. We mix them up sometimes.)

So we’ve paired up with some of the top sales companies, like Hubspot,, SimilarWeb, Dooly, Postal, Contractbook, Sales Assembly, and Cloudshare, to offer special offerings on their products, all of which are working to improve the B2B industry. 

Because while we may not be able to solve the SaaS buying pains all at once and people will still have to fill out forms and book meetings, there are things that can be done right now. 

The companies that joined the movement are addressing different prospect pains, from personalization to contract flows, gifting, demoing, and more. Each of them adds a small stone to the edifice of offering a better experience to prospects.

Our goal is that sales teams start incorporating these tools into their sales stack so that they can enhance the B2B buyer experience once and for all. 

Our grievances about B2B SaaS sales

You may be asking yourself: Why do we need to change a B2B sales process that has been working since the dinosaurs roamed the earth?

It’s because buyers are beginning to expect more.

When’s the last time you bought something from Amazon? It probably took you a total of about 3 clicks until you completed your purchase and your package was on its way.

That’s the world of buying that prospects are used to. They want simple, personalized buying experiences that they can do in a span of a few minutes.

But instead of rising to match the conveniences offered by B2C sellers, the B2B sales process has remained stagnant and is often more focused on boosting the individual seller’s performance than making the prospect the priority.

But this can’t go on any longer and it’s time for a change.

If you’re a company like us that believes in simplifying the sales process, then join our movement now. And if you are a sales team that wants to make things easier for your prospects, then check out this movement to enjoy special discounts from top vendors.

Because helping prospects is helping ourselves.

Learn more about WeAreProspects today.

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