Product Demos
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Walnut vs. Storylane: What the Comparison Gets Wrong (And What Actually Matters for Sales Teams)
There is a comparison article making the rounds that positions Walnut as a legacy HTML tool with no AI features,…
Product Demos
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How Interactive Demos Integrate with CRM Systems: A Sales Workflow Guide
Every demo tool evaluation hits the same wall. The champion loves the product. The demo went well. And then someone…
Product Demos
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AI in Demo Platforms: What’s Actually Changed for B2B Sales and Marketing in 2026
For most of its history, the demo platform category was boring in the best possible way. Tools that screen-recorded your…
Product Demos
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How to Choose a Product Demo Tool in 2026: The Honest Buyer’s Guide
Here’s something most demo tool vendors won’t tell you: most of the tools on the market will technically work for…
Product Demos
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Why Interactive Demos Are the Future of Content Marketing (And How to Use Them to Convert)
Here’s the thing about B2B content marketing in 2026: volume isn’t your problem anymore. According to Walnut’s own research in…
Sales Tips
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How a $200K Deal Came Back from the Dead, Thanks to One Deal Room Feature
The buyer went silent. The rep moved on. But the Interactive Deal Room was still paying attention. In sales, silence…
Sales Tips
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The B2B Buyer Reality Check: Why 61% Prefer Rep-Free Experiences (And What It Means for Your Demo Strategy)
Here’s a stat that should make every sales leader uncomfortable: 61% of B2B buyers now prefer a completely rep-free buying…
Sales Tips
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AI in Sales: The Complete 2025 Guide to Automation, Personalization, and Revenue Growth
By 2030, 70% of routine sales tasks will be automated, fundamentally changing how sales teams operate. According to Gartner’s Future…
Product Demos
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Product Marketing at AI Speed: How Interactive Demos Solve the Velocity-Differentiation Paradox
Here’s what product marketers hear every day: you need to deliver more, faster than ever before. Launch new features every…
Walnut News
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Your Year in Demos: 2025 Wrapped 🎁
How Walnut’s AI-powered engine transformed the way revenue teams create, sell, and optimize interactive demos
Product Demos
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AI-Powered Buying Experiences: Why Interactive Demos Are the Missing Link in Your 2026 GTM Strategy
The 2026 Gartner Marketing Symposium theme cuts right to the heart of what’s keeping CMOs up at night: “Build What’s…
Product Demos
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How to Benchmark Your Sales Demos (And Actually Know What’s Working)
Here’s the thing about demo analytics: most teams are flying blind. You’re tracking views and completion rates, nodding along in…
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