One thing’s clear: The art of selling evolves at a surprisingly rapid pace.
That’s why staying up-to-date with the latest strategies and insights is crucial for sales and presales pros.
Because of this, podcasts have emerged as a powerful tool for continuous learning and professional development in the realm of sales enablement.
So, we decided to highlight some of the top sales enablement podcasts that you should be listening to in 2024. Each of these podcasts offers unique perspectives and actionable advice tailored to enhance your sales enablement strategy and process.
Whether you’re looking to refine your approach or simply gain inspiration from seasoned experts, these podcasts provide invaluable resources to propel your career forward.
Use interactive demos for sales enablement >
1. The Sales Evangelist
Hosted by the dynamic Donald Kelly, The Sales Evangelist podcast is a treasure trove of insights for anyone who wants to skyrocket their sales enablement performance.
Donald’s philosophy of “doing big things” translates into each episode, where he features interviews with some of the world’s foremost sales enablement experts.
Figures like Jeffrey Gitomer and Jill Konrath share their wisdom, helping listeners unlock the secrets to earning six figures and beyond.
Donald’s own transformative experience—skyrocketing his career post-sales enablement training—serves as a testament to the podcast’s core message: Invest in your skills to reap substantial rewards.
Whether you’re a novice eager to kickstart your career or a seasoned rep aiming to elevate your sales enablement process, subscribing to this podcast could be your first step towards doing big things in sales.
2. Conversations with Women in Sales
Conversations with Women in Sales, hosted by Lori Richardson, offers a platform dedicated to amplifying the voices of women in the sales field.
This podcast shines a spotlight on female sales professionals and their allies, providing a mix of interviews and discussions on key topics such as leadership, career management, and overcoming adversity.
Each episode is crafted to inspire and empower, addressing common challenges like Imposter Syndrome and the importance of sales enablement strategy and marketing alignment.
The legacy of Barbara Giamanco, the podcast’s founder, continues to influence its direction, promoting an inclusive approach to SaaS sales.
For anyone looking to build confidence, create strategic partnerships, or foster inclusive sales teams, this podcast offers practical advice and deep insights in these areas.
3. 30 Minutes to President’s Club
30 Minutes to President’s Club stands out as a no-nonsense, action-packed sales enablement SaaS podcast, promising to catapult listeners into elite sales performance.
Hosted by Nick Cegelski and Armand Farrokh, along with co-hosts Jen Allen-Knuth and Mark Kosoglow, this podcast delivers precise, hyper-actionable content distilled into 30-minute segments.
Every episode focuses on essential sales tactics—from prospecting techniques to boost your pipeline to negotiation strategies that can help you close big contracts.
Tailored to both frontline sellers and sales leaders, this podcast is your fast track to not just meeting but exceeding quotas.
4. The Advanced Selling Podcast
The Advanced Selling Podcast, hosted by veteran B2B sales trainers Bill Caskey and Bryan Neale, offers a mix of humor, experience, and practical advice.
For over twenty years, these hosts have honed their skills in shaping sales strategies across industries.
Each episode unpacks different facets of sales enablement, from prospecting and dealing with buyer resistance to pricing strategies and psychological positioning. Bill and Bryan’s quirky, engaging delivery makes complex concepts accessible, ensuring that listeners not only learn, but also enjoy the process of enhancing their SaaS sales skills to thrive and advance in their careers.
5. Sales Gravy
Jeb Blount’s Sales Gravy podcast dives deep into the techniques that make sales enablement professionals succeed.
As the author of Fanatical Prospecting and a pioneer in modern sales strategy, Jeb brings a wealth of knowledge and an energizing approach to each episode.
Listeners can expect to learn how to effectively open more doors, negotiate bigger deals, and significantly boost their commissions.
Jeb’s belief in salespeople as the elite athletes of the business world drives the content, making this podcast an essential resource for anyone looking to rapidly elevate their sales process.
6. The Official Saastr Podcast
The Official SaaStr Podcast serves as a cornerstone for understanding the intricacies of scaling your SaaS sales strategy.
This podcast features interviews with top SaaS operators and investors, providing a wealth of strategies and insights necessary for rapid growth and success.
From tactical discussions on moving from $0 to $100 million ARR to strategic advice on hiring and scaling, the podcast offers a blueprint for SaaS sales success.
It’s an invaluable resource for sales pros aiming to navigate the competitive SaaS landscape and achieve exceptional growth and operational efficiency.
7. Mental Selling: The Sales Performance Podcast
Mental Selling: The Sales Performance Podcast dives deep into the psychological aspects of sales, emphasizing the mental resilience required to excel in today’s competitive environment.
Hosted by Will Milano, this podcast features a lineup of seasoned sales leaders and explores how overcoming self-limiting beliefs and understanding the emotional drivers behind customer decisions can dramatically improve sales outcomes. In addition, real-world scenarios frequently enrich the episodes, making the advice relatable and actionable.
Whether discussing strategies to navigate complex B2B buying cycles or tips on how to use virtual training for SaaS sales, the insights offered here are crucial for anyone looking to enhance their customer relationships and sales strategy.
8. Make it Happen Mondays
Make it Happen Mondays, hosted by John Barrows, offers a weekly dose of direct sales advice from one of the industry’s top players.
John’s experience with clients like Salesforce and LinkedIn informs his practical tips and strategies, making each episode a mini-masterclass in B2B sales.
Listeners can expect to learn about everything from effective prospecting to advanced negotiation techniques.
The podcast is ideal for sales professionals eager to refine their skills and consistently drive results.
9. Sell or Die
In Sell or Die, Jeffrey Gitomer and Jennifer Gluckow blend humor, expertise, and insightful interviews to explore the nuances of selling in the modern age.
This podcast is a treasure trove for sales professionals and entrepreneurs alike, offering wisdom on everything from creating engaging marketing content to mastering the art of the sale.
Episodes often feature discussions with leaders in sales and business, providing listeners with diverse perspectives and strategies to excel in their careers.
The discussions on this podcast can help provide you with a new take on client interactions, which in turn can lead to improved SaaS metrics.
10. The Brutal Truth About Sales & Selling
Brian G. Burns hosts The Brutal Truth About Sales & Selling, offering an unfiltered view on SaaS sales with practical insights drawn from the Maverick Selling Method.
This podcast is perfect for anyone that’s tired of conventional sales advice and is looking for effective, modern strategies that mirror the best practices of the world’s leading salespeople.
Brian’s direct approach cuts through the fluff, focusing on sales enablement strategies like solution selling and the use of LinkedIn for B2B marketing.
Your team can apply the lead generation strategies in this podcast to create a steady stream of opportunities coming into your pipeline and ultimately drive revenue growth.
11. Inside: Sales Enablement
Inside: Sales Enablement with hosts Scott Santucci, Brian Lambert, and Erich Starrett is an insightful dive into the past, present, and future of the sales enablement process.
From historical perspectives to contemporary themes, this podcast explores how sales enablement functions as a strategic cross-company initiative.
Season 3, featuring Erich Starrett, focuses on the evolution and future predictions for the enablement profession.
Listeners gain strategic insights that can directly impact their approach to commercial, talent, and message enablement.
Sales leaders can integrate the tips from the podcast to revamp their team’s sales enablement strategy, leading to enhanced collaboration and efficiency across departments.
Enable your sales team with interactive sales demos
When you consider the constant action that takes place in B2B SaaS sales environments, the continuous refinement of sales enablement strategies is crucial for maintaining a competitive edge.
Podcasts offer an accessible and engaging platform for sales pros to absorb the latest insights and techniques in sales enablement. They provide a unique opportunity for sales teams to learn from leading experts and apply new concepts directly to their sales processes.
Interactive demo solutions (like Walnut) complement this learning ecosystem perfectly by providing tools designed to optimize sales performance. These platforms allow you to create demos that are not only tailored to specific buyer pain points, but also ensure a consistent buying experience —at scale.
Moreover, the ability to track demo engagement and gather unique product insights helps in breaking down silos and aligning team efforts.
Leveraging podcasts as a resource for continuous education in SaaS sales enablement, coupled with utilizing an interactive demo platform, creates a robust framework for sales teams to thrive in any selling environment.
