In our 6th episode, we sat down with Jonathan Pipek, the Founder of Blue Manta Consulting.
Watch this amazing episode to learn what the biggest product marketing no-no is, find out what he loves most about product marketing, and hear about the most awkward thing that ever happened to him on a Zoom call.
Watch the video or read the transcript:
What’s your biggest product marketing no-no?
Never make assumptions about your target audience. Just ask them.
What’s the worst way to ruin a product launch?
Not involving the right teams from the get-go.
Name the top 3 things about working in product marketing.
Creating go-to-market from scratch, getting validating customer feedback, and working cross-functionally.
What’s the worst mistake to avoid?
Never make a decision based on what the highest paid person in the room thinks. Try to do it based on data or qualitative insights.
What’s the most awkward thing that ever happened to you on a Zoom call?
During COVID, the only place we had to work was essentially either the bed or the kitchen table. It worked out okay because my wife didn’t have a ton of calls.
But one day we had calls at the same time. So I was like, I’ll take it from the bedroom. I end up doing this half crouch, half stand thing, right in front of the laptop for like 30 minutes. And my legs were crazy sore for four days from that squat.
To win 5-lbs of walnuts, count down from 10 but switch 3,4,7,10 with the word “walnut”.
Walnut, nine, eight, walnut, six, five, walnut, walnut, two, one.
