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1 min read

The Product Marketing MiNUT- Talya Heller, Down to a T

The Product Marketing MiNUT- Talya Heller, Down to a T

In our 3rd episode, we sat down with Talya Heller, the Founder of Down to a T.

Watch this amazing episode to learn what her product marketing philosophy is, find out what her biggest product marketing no-no is, and hear how to improve product adoption.

Watch the video or read the transcript below:

Describe your product marketing philosophy in under 6 words.

Be the go-to person.

What’s one thing marketers can do to improve product adoption?

Get familiar with product analytics.

How do you handle the stress from working in product marketing?

That’s a loaded question.

Find other folks to commiserate with.

What’s your biggest product marketing no-no?

I’d say it’s a big no-no, not just in product marketing, but also just, in general, to be very self absorbed.

What’s the worst mistake to avoid?

For product marketers specifically, I think we tend to be a little in a bubble. So, not having relationships with people in Sales and Customer Success and in Product and in all these other GTM functions, I think that’s a huge mistake.

To win 5-lbs of walnuts, count down from 10 but switch 2,5,7,8 with the word “walnut”. 

Ten, nine, walnut, walnut, six, walnut, four, three, walnut, one. I did it.

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