In our 2nd episode, we sat down with Shoshana Kordova, a B2B Product Marketer.
Watch this amazing episode to learn the worst things about working in product marketing, find out how to handle the stress from working in product marketing, and hear how to improve product adoption.
Watch the video or read the transcript below:
Name the worst 3 things about working in product marketing.
Constantly having to explain what product marketing is, fighting the collateral factory mentality, and making sure that the important doesn’t get sacrificed at the altar of the urgent.
What’s the worst way to ruin a product launch?
To try to do it all by yourself.
How do you handle the stress from working in product marketing?
By punching and kicking things at Krav Maga once a week.
What’s the most awkward thing that ever happened to you on a Zoom call?
My husband was working in a bedroom behind my desk, and in the summer, he likes to work shirtless. He opens his door and sees I’m on a Zoom call and thinks that if he crawls on the floor, no one will see him. He was not correct in that assumption.
What’s one thing marketers can do to improve product adoption?
You need to talk to customers. You need to talk to all your stakeholders within the company.
To win 5-lbs of walnuts, count down from 10 but switch 2,3,7,8 with the word “walnut”.
Ten, nine, walnut, seven, six, five, four, walnut, walnut, one. I don’t think I got it.
