In this special episode, we had the pleasure of interviewing both Christina Brady, President of Sales Assembly, and our very own Adir Ben Yehuda, VP Sales at Walnut. They shared with us their best sales tips, experiences, and fun facts! Watch the full video or read the interview below.
Whatβs your name? Where do you work?
βC: Iβm Christina Brady and Iβm the president of Sales Assembly.
A: Iβm Adir Ben Yehuda and I run sales for Walnut.
βCold outreach vs. CRM update
C: I think I would prefer to do crm updates over cold outreach because I like to feel like I have control over things.
A: I love cold outreach. It’s the best!
Summer vs. Winter
βC: Winter. Which I know, everytime I answer that itβs weird but I don’t like being warm.
A: Summer, obviously. Christina needs to control.
Waiting vs. Hunting
βC: Hunting is going to be my strategy. Itβs the salesperson in me.
A: Hunting! Itβs fun.
Pizza vs. Pasta
C: I get pizza everyday.
A: Pasta… you can get more creative with pasta and it also goes better with meat if you ask me.
Campion vs. Multi-thread
βC: Multi-threading, all day. If youβve got one champion in a company and something happens to them your entire relationship is in big trouble.
A: Championing. If you build something with someone that could lead you within the organization, you can actually develop this relationship and it goes a long way.
Wine vs. Beer
βC: Wine. I know what Adir is going to say.
A: Beer, of course. Itβs way more fun and you can drink from it and not get tired.
C: I can drink a lot of wineβ¦ I don’t know.
LinkedIn vs. Email
βC: Uh, Iβm old school. Email. You have to check LinkedIn in order to see what’s there and a lot of it turns into noise for me.
A: Iβm with Christina. LinkedIn is just full of spam. Emails are way better.
Party vs. Chill
βC: Chill. I am a hard introvert. I will hang out before I party every time.
A: Party! All the time. Get all this energy out, of course.
Management vs. Hands-on
C: I think management is hands-on. I would choose hands-on servant leadership so I gotta go with a hybrid.
A: Smartass. Iβm a guy who loves cold emails so definitely hands-on.
Cats vs. Dogs
βC: I gotta go cats Iβve got five cats.
A: Thatβs a surprising one! Dogs, definitely.
Remote sales vs. F2F
βC: Definitely remote sales when it comes to the volume that you can do, face to face is always the goal but if you develop a good remote sales process you’re going to exceed faster than if you wait for face to face.
A: With the overall volume, Iβm with Christina. But I prefer face to face sales.
Beach vs. Trek
βC: Beach
A: Beach, definitely.
Legal vs. Paperwork
βC: Administrative paperwork. Iβll work with legal all day.
A: Isnβt it basically the same?
Batman vs. Joker
βC: I mean I gotta go batman simply because of the batman voice.
A: Joker, definitely. Heβs way more fun.
Gatekeeper vs. Tire-kicker
βC: I will take the gatekeeper all day. The tire-kicker is like call me in a month, let me think about it. No! Iβd rather just find a way to make that gatekeeper my best friend.
A: Iβm with Christina here. Gatekeeper all the way.
βSpend vs. Save
βC: Iβm gonna say spend because you canβt take it with you. You live one time so do what makes you happy.
A: Definitely spend.
βAdaptable vs. Consistent
βC: Consistency lacks innovation so adaptable all the way.
A: Definitely thatβs the best quality of a salesperson, be adaptable.
Walnuts vs. Hazelnuts
βC: I gotta say walnut right?
A: Everytime walnuts! It’s the best one and it goes with everything.
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