In our 33rd episode of #NutsAboutSales, we had a chat with Yarden Lifshitz, Account Executive at Vee.

Watch it now to hear about the time she had to breastfeed her child during a sales demo, find out what she thinks is one of the biggest challenges for new sales representatives, and learn what her golden rule is before she hands her customers to the customer success team.

Watch the video or read the transcripts below:

What’s your name and where do you work?

Hi! My name is Yarden Lifshitz and I work at Vee.

What’s the craziest thing to happen during a demo?

I’m a new mom so I have a little baby. And I was working from home and suddenly the baby wanted to eat. And I breasted the baby while I was in the sales meeting. But they didn’t see anything because it was below the camera. 

So I just continued doing my thing while breastfeeding someone.

What’s your biggest challenge when demoing?

Whenever a new salesperson arrives at a company, their biggest challenge is not to just memorize what they were taught to say to their clients, but to deeply understand what are the pain points and what are the problems that this specific product comes to solve. 

What’s your golden rule in sales?

Always set expectations with the customer before you hand them to the CSM department.

What do you love the most about sales?

I love meeting people from all over the world. I love to make a connection, to make a relationship.

What’s your best sales tip?

Be humble and be authentic. 

Don’t try to show as if you know everything. The opposite; make the other person feel that you’re on the same level as they are.

Do you have a superstition before closing a deal?

Well, yeah, I smell my armpit three times in a row. No, I’m kidding. 

<Brief pause to coo the baby>

Sell me a walnut!

In Hebrew, walnut is the “king nut”, that’s how you say it in Hebrew. And so if you want to feel like a king in your day-to-day, you should eat as many walnuts as you can.

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