Where storytelling meets inside sales

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How it started

Telling stories has been humanity’s main way of interacting since the dawn of time.

In 1998, Bill Gates, one of the world’s greatest tech leaders, went on TV to tell the story of his new product: Windows 98.

His co-presenter plugged a cord in the PC to showcase the Windows plug-and-play functionality, and what happened next was coined as the first ever “blue screen of death.”

Many industries have been disrupted since this historical event, however, one thing
has not changed…

Product demonstrations are still terrifying, generic and are prone to combust, resulting in an equivalent blue screen of death.

Enter Walnut

In order to try and sell better, customer-facing teams currently use many different tools and techniques to stabilize and customize the demo experience for their prospects.

They require back-end assistance in order to design specific mockups before an important sales call; product teams in order to add or remove a feature; or even just asking the R&D team to not play with the production environment while a sales rep is on the call.

This results in friction between the sales and back-end teams, such as R&D, design and product - who are busy with their own ambitious pipelines and don’t like being interrupted.

Founding Team

Yoav Vilner
Danni Friedland
Adir Ben-Yehuda
VP Sales
Naama Gazit
Business Operations Manager
Sara Hillel
Fullstack Engineer
Emmanuel Cohen
Head of Marketing
Itay Adler
Fullstack Engineer
Head of Fleas
Nir Benita
Head of Product
Paz Aricha
Fullstack Engineer
Alon Kirmayer
Head Of Business Development
Ben Pony
Fullstack Engineer
Loni Snape
Social Strategy
Guy Leshno
Customer Success
Farhana Rahman
Content Specialist
Matan Tal
Video Editor

Our Investors

Gigi Levi-Weiss

Managing Partner at NFX

Conway & Arunacharam

Partners at a_capital

Conway & Turner

Partners at SVAngel

Avishai Abrahami

Co-Founder and CEO of Wix

Prof. Yossi Matias

VP Engineering at Google

Paul St. John

VP WW Sales, GitHub

Matt Wyndowe

Partner at Graph Ventures

Immad Akhund

CEO of Mercury (ex YCombinator)

Kenny Stone

Co-Founder of Plangrid

Alon Gamzu

CEO of Roundforest

Yair Amit

Founder of Skycure

Joe Montana and Michael Ma

Partners at Liquid2