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5 min read

Everything You Need to Know About Demo Maker Software

Demo Maker Software

What can make or break your win rate?

Demo maker software. 

(Excuse this lame play on words.)

Anyways, anyone in the sales world knows that no modern buyer is going to sign on the dotted line without having some understanding of what your product can do for them. 

That’s why interactive product demos are so essential to closing deals. They give buyers an engaging and hands-on way to experience the unique value of the product and determine if it’ll be able to address all of their pain points

But interactive demos don’t just appear out of thin air. They need to be made. 

And how exactly are interactive demos made? Well, with the help of demo maker software. 

Join us as we break down everything you need to know about using demo maker software to enhance your SaaS sales strategy.  

What is demo maker software?

Before we even begin to tackle this topic, let’s make sure we’re clear on what exactly a demo maker is. 

When we talk about a demo maker, we’re referring to any tool that you use to create video demos or interactive product demos

And as you can imagine, demo maker software is any software platform that helps you create and deliver interactive product demos or video demos.

That being said, we do want to clarify here that while demo maker software can be used to create different types of product demos, there are several cons to using other product demo options instead of interactive product demos.  

When to use demo maker software

With the right demo maker software, it will be much easier for your team to create personalized interactive demos that can be used throughout the entire sales funnel.

Why is it super important to use demo maker software throughout the sales funnel?

Well, because using interactive demo software can help you win more deals. And winning more deals is something that everyone can get behind. 

By using interactive demos throughout the entire sales funnel, you can let prospects see your product whenever they want, which can help improve the buying experience and shorten the sales process.

Why you should use demo maker software

That all makes sense, but what exactly are the benefits of using demo marking software?

Great question!

Demo maker software makes it easier for you to create interactive product demos that show buyers exactly how your product works and what it can do for them. 

But the benefits of demo maker software go further than that. Having this type of tool in your arsenal will allow you to personalize your demos for every prospect you encounter, as well as customize it based on use case or vertical.

By personalizing the demo and showing only the parts of your product that are relevant for a particular prospect, you make it easier for the buyers to imagine what it would actually be like to use the product in their day-to-day lives. 

And this not only makes the demos more engaging, but also increases the likelihood that the prospect will end up converting. 

On top of this, demo maker software lets you send your interactive demos to any stakeholder that needs to see it. 

This is critical because nowadays, there are multiple decision-makers involved in every deal. So, demo maker software lets you send a demo to anyone that needs to see it instead of scheduling a demo call with each of the stakeholders.   

3 things to look for in demo maker software 

When it comes to choosing demo maker software, you need to make sure that any option you’re considering has everything you need to successfully adopt it and integrate it into your workflows before you commit to buying it.

1. User-friendly interface

What good is demo maker software if no one on your sales team can figure out how to use it?

You need to make sure that any demo maker software you’re evaluating has a user-friendly interface that’s straightforward and easy to use. 

This way anyone on your team will be able to easily create and deliver interactive product demos. And this will help save time and go a long way in shortening the sales process.

2. Compatibility and integration capabilities 

There’s also no use in buying demo maker software if it won’t end up being compatible with your product or business processes. 

So, before you commit to buying a particular demo maker tool, you need to make sure that it will be suitable for your specific product.  

You also need to make sure that you’ll be able to integrate seamlessly into your existing sales tech stack and workflows.

Otherwise, it’s much less likely that you and your team will be able to successfully implement the demo maker software and ultimately adopt it. 

3. Support 

Sometimes, you need a little bit of help. And that’s ok.

But you need to be sure that any demo maker software you are considering has a designated customer support team that can help your team work out any kinks and support the integration and adoption of the tool.

Ideally, you want to look for a demo maker software that has support available to answer any questions that may come up and also help you get the most out of the tool. 

Use demo maker software to take your sales strategy to the next level

To make ground when it comes to hitting quota, you need the right demo maker software. 

(Again, we apologize for the lame wordplay.)

Because to close deals in the current market, you need to be able to showcase your product in an engaging and impactful way. 

That’s exactly what the right demo maker software will enable you to do. It will allow you to not only create and personalize interactive demos, but also make sure these demos get into the hands of whoever needs to see them.

And at the end of day, this helps shorten the sales process and in turn get more deals done. 

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