Walnut Integrations
Walnut Integrations: Turn Demo Data Into Pipeline Intelligence
Automatically sync demo engagement to Salesforce, HubSpot, and your entire GTM stack. Transform how your team qualifies leads, personalizes outreach, and forecasts pipeline.
- Viewed pricing
- Opened security
- Shared internally
Opportunity · Acme Inc
- Demo engagement
- High
- Screens viewed
- 4 of 4
- Lead score
- 87
It’s all about your sales efficiency
68%
Avg. increase in demo-to-opp conversion
3x
Higher email engagement with synced data
2 hours
Average setup time
Your Demos Generate Intelligence. Your CRM Should Use It.
With Walnut integration
Without Walnut integration
Native CRM & MAP Integrations
Deep, bi-directional sync with your core go-to-market platforms
HubSpot
- Embed lead forms.
- Incorporate demo engagement data into your workflow.
Marketo
- Incorporate demo engagement data in your workflow.
Salesforce
- Connect your demos to opportunities.
- Integrate engagement data directly into your workflow.
Account Intelligence & Enrichment
Identify and enrich anonymous demo visitors for faster prospecting
6sense
- Gain valuable insights about the companies viewing your product demos.
Zapier
- Gain valuable insights about the companies viewing your product demos.
Demandbase
- Gain valuable insights about the companies viewing your product demos.
Clearbit
- Gain valuable insights about the companies viewing your product demos.
ZoomInfo
- Gain valuable insights about the companies viewing your product demos.
Highspot
- Add demos to your Highspot pitches.
How Walnut Integration Works
Connect
One-click installation from Salesforce AppExchange, HubSpot Marketplace, or Walnut dashboard. Takes 5 minutes.
Build Workflows
Define which Walnut demo data flows to which CRM fields. We provide templates for common setups.
Scale
Watch conversion rates improve as demo intelligence becomes part of your sales process.
Model Context Protocol
Ask your demo data anything
Connect Walnut to Claude once — or to any MCP client that speaks remote servers — then ask for demo performance in plain language: no dashboard to open, no CSV to export and no API key to manage. Your assistant reads the same demo engagement data your CRM sync does.
https://api.teamwalnut.com/mcp
Add a custom connector
In Claude, open Settings → Connectors and choose Add custom connector.
Paste the server URL
OAuth handles the handshake, so there is no API key to copy, store or rotate.
Sign in and approve
Approve access with your Walnut account, then enable Walnut from + → Connectors in any chat.
Prompts, ready to paste
How many demos did we run last week, and how many were completed?
Sessions, completions, bounces
Which demo has the highest engagement this quarter?
Top demos by interaction count
Compare embedded demos against direct links this month.
Embed vs. direct split
Show me the bounce-rate trend over the last 90 days.
Daily trend, grouped by date
Which countries are watching our security demo?
Top countries per demo
Summarise last week's demo performance for a VP of Sales.
Summary snapshot, in prose
Every answer is grounded in your own demo sessions — the same engagement data that flows to Salesforce and HubSpot elsewhere on this page. Your assistant sees exactly what your Walnut account sees, and you can revoke its access from your connector settings at any time.
Frequently asked questions
Initial connection takes 5-10 minutes. Field mapping and building your first workflow typically takes 1-2 hours total. Most teams see value within the first week.
You control what syncs, but common fields include: demo views, time spent, features explored, sharing activity, engagement score, last view date, and viewer information. All data flows in real-time or on a schedule you define.
Yes. Many customers sync Walnut to both their CRM (Salesforce/HubSpot) and their marketing automation platform (Marketo) simultaneously.
Walnut has native integrations with Salesforce, HubSpot, and Marketo. For other CRMs, we support integration via Zapier or direct API. Contact our team to discuss your specific CRM.
Yes. All customers get access to our implementation team who can help with integration setup, workflow design, and ongoing optimization.
Walnut offers deeper behavioral data sync than most demo platforms. We track not just “demo completed” but granular engagement data like which features were explored, how long prospects spent in each section, sharing behavior, and multi-stakeholder viewing. This enables more sophisticated scoring and routing.
Ready to Connect Your Demo Data to Your CRM?
See how Walnut integrations can transform your sales process in a 15-minute demo.