Let’s be honest here. Digital sales and marketing teams tend to have some degree of rivalry between them. BUT one thing both teams can shake hands on is the fact that demand generation isn’t just a buzzword. It’s a necessity. The days of focusing on cold calls and scattered ad placements are behind us. Now, businesses need sophisticated tools to identify, nurture, and convert potential customers with precision.
But here’s the catch: consumers today are overwhelmed with content. They don’t just want to be marketed to—they want relevant, valuable interactions.
That’s where demand generation tools come in.
These platforms don’t just help businesses reach potential buyers; they help businesses connect with them in meaningful ways. In 2025, these tools are more intelligent than ever, leveraging AI, automation, and behavioral data to craft hyper-personalized experiences. They optimize outreach, track engagement, and provide insights that make marketing efforts more strategic and efficient.
Think of it this way: If demand generation were a garden, these tools would be the automated irrigation system ensuring that the right amount of water reaches each plant at the right time. Without them, businesses would be left manually watering each lead. It’s an inefficient and exhausting process.
The best demand generation strategies use tools that seamlessly integrate with existing marketing efforts, ensuring every touchpoint, from social media to email outreach, is aligned. With so many options available, it’s critical to understand which tools can help your business stay ahead in 2025.
What are demand generation tools?
Demand generation tools are software solutions designed to attract, nurture, and engage potential customers at the very top of the sales funnel. Unlike lead generation, which focuses on collecting contact details, demand generation is about creating genuine interest in your brand before a prospect is even ready to make a purchase.
These tools use automation, analytics, and AI-driven insights to streamline marketing efforts and ensure that outreach is both effective and scalable. They can range from customer relationship management (CRM) software and email marketing platforms to advanced content marketing and predictive analytics tools.
For example, let’s say a potential customer reads a blog on your website, downloads an eBook, and signs up for a webinar. A demand generation tool can track these interactions, segment the customer based on their interests, and automatically send them tailored content that moves them further down the funnel. This kind of automation ensures that businesses aren’t just generating interest but doing so in a way that feels natural and valuable to potential customers.
The importance of demand generation tools
Without demand generation tools, marketing can feel like throwing darts in the dark—there’s a chance you’ll hit the target, but more often than not, you’re just wasting resources. These days, businesses can’t afford to market blindly. They need data-driven insights and automation to ensure they’re reaching the right people with the right message at the right time.
One of the biggest advantages of demand generation tools is their ability to provide deep audience insights. These platforms analyze behaviors, track engagement, and help businesses refine their messaging based on real data. This means marketing campaigns are no longer built on guesswork, because they’re backed by solid, actionable intelligence.
Another critical factor is efficiency. Marketing teams today are juggling multiple channels—social media, email campaigns, webinars, and content marketing, just to name a few. Demand generation tools help streamline these efforts, automating repetitive tasks like email follow-ups, audience segmentation, and ad targeting. This frees up time for marketing teams to focus on strategy and creativity rather than getting bogged down by manual tasks.
Let’s put this into perspective. Imagine running a social media campaign without automation. You’d have to manually schedule posts, monitor engagement, and adjust targeting on the fly.
Now, with a demand generation tool, AI can analyze which types of content perform best, suggest optimal posting times, and even automate responses to frequently asked questions. This level of optimization ensures that businesses aren’t just reaching potential customers—they’re doing so in a way that maximizes engagement and conversions.
In 2025, demand generation tools are more than just helpful—they’re essential. With the rise of AI-driven marketing, hyper-personalization, and predictive analytics, businesses that don’t leverage these tools risk falling behind. The ability to automate processes, analyze data, and create personalized customer journeys isn’t just a competitive advantage; it’s the new standard.
Best Demand Generation Tools in 2025
1. Walnut
Walnut is a leader in interactive demo platforms, giving sales teams the ability to showcase products in a way that feels personal and engaging. Rather than relying on generic presentations or static screenshots, Walnut allows businesses to create fully customized, interactive product demos that cater to the unique needs of each prospect. This hands-on experience shortens the sales cycle and eliminates the need for lengthy discovery calls.
Pros:
- Completely no-code, allowing sales and marketing teams to create and customize demos without needing developer resources.
- Personalized demo experiences that dynamically adjust based on the user’s role, industry, or interests.
- Data-driven insights that track how prospects interact with demos, helping teams refine their approach.
- Seamless integrations with CRMs and sales tools to maintain a smooth workflow.
Cons:
- Requires initial setup to align with different use cases and audiences. But that’s an obvious given.
- Some advanced analytics require higher-tier plans.
Important things to know:
Walnut is particularly useful for sales-led organizations looking to increase conversion rates. By removing friction from the demo process, it ensures that potential customers experience a product’s value without needing to sit through multiple calls.
Pricing:
Walnut offers custom pricing based on business size and needs.
2. Leadfeeder
Leadfeeder is a website visitor identification tool that helps businesses uncover hidden potential leads by tracking which companies visit their website. Instead of waiting for visitors to fill out forms, Leadfeeder provides real-time insights into who is exploring your content, making it an essential tool for B2B marketers looking to identify and engage high-intent prospects.
Pros:
- Identifies anonymous website visitors and matches them to real companies.
- Provides insights into which pages a visitor explored, helping sales teams tailor outreach.
- Integrates with CRMs and marketing automation tools for seamless follow-up.
- Lead scoring helps prioritize outreach to the most engaged companies.
Cons:
- Only identifies company-level data, not individual visitors.
- Accuracy depends on IP tracking, which can vary based on user location and VPN use.
- Some features require Google Analytics integration for full functionality.
Important things to know:
Leadfeeder is particularly useful for B2B businesses that rely on account-based marketing (ABM). By uncovering which companies are engaging with your website, sales teams can take a proactive approach to outreach instead of waiting for inbound leads.
Pricing:
Plans start at $63/month, with a 14-day free trial available.
3. Chili Piper
Chili Piper is a scheduling and lead routing tool that helps businesses streamline their inbound sales process. Instead of making prospects fill out forms and wait for a follow-up, Chili Piper allows them to book meetings instantly with the right sales rep. This eliminates friction and significantly reduces response times, increasing the chances of converting high-intent leads.
Pros:
- Smart lead routing ensures prospects are instantly assigned to the right team member.
- “Concierge” feature turns web forms into instant meeting schedulers.
- Works seamlessly with major CRMs and marketing automation tools.
- Helps sales teams improve response times and reduce drop-off rates.
Cons:
- Initial setup requires customization to match sales workflows.
- Can be costly for smaller teams with lower inbound lead volume.
- Learning curve involved in optimizing routing rules and automation settings.
Important things to know:
Chili Piper is ideal for businesses with high inbound lead volumes and complex sales processes. By automating scheduling and routing, it removes unnecessary back-and-forth communication and increases efficiency.
Pricing:
Starts at $15 per user per month, with custom pricing available for advanced features.
4. AdRoll
AdRoll is a digital advertising platform that helps businesses run AI-powered retargeting campaigns across multiple channels, including social media, web, and email. Its intelligent ad targeting ensures that marketing budgets are spent efficiently, delivering ads to the most relevant audience at the right time.
Pros:
- Uses AI-driven targeting to maximize ad effectiveness.
- Allows businesses to run cross-platform campaigns from a single dashboard.
- Provides detailed analytics and attribution modeling to track ROI.
- Supports dynamic ads that personalize content for each viewer.
Cons:
- Requires ongoing optimization to ensure campaign success.
- Learning curve for understanding detailed reporting and attribution models.
- Can be costly depending on ad spend and campaign scale.
Important things to know:
AdRoll is particularly effective for e-commerce and B2B brands looking to re-engage visitors who have shown interest but haven’t yet converted. Its retargeting capabilities ensure that potential customers stay engaged with the brand across different touchpoints.
Pricing:
Flexible pricing based on ad spend, with plans starting at $300/month.
5. HockeyStack
HockeyStack is an advanced analytics platform that directly connects marketing activities to revenue. It provides businesses with a clear, data-driven picture of how their marketing efforts contribute to sales, making it an essential tool for marketers who want to measure ROI with precision.
Pros:
- Tracks the full customer journey, from first touch to conversion.
- Provides multi-touch attribution models to determine which marketing efforts drive revenue.
- Customizable reporting features allow businesses to tailor analytics to their needs.
- Integrates smoothly with existing marketing and sales tools.
Cons:
- Can feel overwhelming for businesses new to data analytics.
- Steeper learning curve compared to simpler analytics tools.
- Some users may find the reporting interface less intuitive at first.
Important things to know:
HockeyStack is best for data-driven teams that want to move beyond surface-level marketing metrics. Instead of just tracking clicks and impressions, it shows exactly which campaigns lead to revenue, helping teams make more informed decisions.
Pricing:
Custom pricing based on business needs, typically starting at $500/month.
6. Hotjar
Hotjar is a user behavior analytics tool that provides heatmaps, session recordings, and feedback tools to help businesses understand how visitors interact with their website. By visualizing where users click, scroll, and drop off, Hotjar helps teams optimize their web pages for better engagement and conversions.
Pros:
- Heatmaps provide an intuitive visual representation of user activity.
- Session recordings let you see exactly how visitors navigate your site.
- Feedback tools help collect direct user input for website improvements.
- Easy to set up and use without technical expertise.
Cons:
- If not implemented correctly, it can slow down website performance.
- Large volumes of data can be overwhelming without proper filtering.
- Free plan has limitations, requiring an upgrade for deeper insights.
Important things to know:
Hotjar is perfect for businesses that want to improve website user experience and conversion rates. By analyzing visitor interactions, it helps teams identify areas where customers are dropping off and make data-driven improvements.
Pricing:
A free plan is available, with paid plans starting at $39/month, scaling based on pageviews.
7. VWO (Visual Website Optimizer)
VWO is a conversion rate optimization (CRO) platform that enables businesses to run A/B tests, analyze user behavior, and optimize website experiences. With its visual editor, companies can make changes to web pages without coding, making experimentation more accessible.
Pros:
- Multivariate and split URL testing for in-depth experimentation.
- Built-in heatmaps and session recordings complement A/B testing insights.
- User-friendly visual editor eliminates the need for extensive coding.
- Comprehensive analytics help measure the impact of changes.
Cons:
- More advanced features require some technical knowledge.
- The platform has a learning curve, especially for beginners.
- Easy to over-test and slow down decision-making.
Important things to know:
VWO is best for teams that prioritize data-driven website optimization. Whether testing headlines, call-to-action buttons, or entire page layouts, it helps businesses maximize their conversion rates.
Pricing:
Custom pricing based on pageviews, typically starting at around $199/month.
8. Clay
Clay is an AI-powered prospecting and data enrichment tool that automates lead research and streamlines outreach. It consolidates data from over 75 sources, helping sales teams build highly targeted prospect lists without manual effort.
Pros:
- Pulls high-quality data from multiple sources, reducing research time.
- Automates repetitive prospecting tasks, increasing efficiency.
- Continuously updates and enriches data to maintain accuracy.
- Integrates with CRMs and outreach tools for seamless workflows.
Cons:
- As a newer tool, it may still have some bugs or limitations.
- The vast amount of data can be overwhelming without proper filtering.
- Pricing information is not publicly available, requiring a sales inquiry.
Important things to know:
Clay is a game-changer for sales and marketing teams that rely on outbound prospecting. By automating research and data enrichment, it allows businesses to focus on closing deals rather than spending hours gathering contact information.
Pricing:
Custom pricing—interested businesses must contact the sales team for a quote.
9. HubSpot
HubSpot is one of the most comprehensive marketing platforms available, offering everything from CRM to email automation, social media scheduling, and SEO tools. As an all-in-one demand generation solution, it helps businesses attract, engage, and convert leads efficiently.
Pros:
- Seamless integration between marketing, sales, and customer service teams.
- Powerful automation features for lead nurturing and follow-up.
- Extensive reporting and analytics for campaign performance tracking.
- Free CRM with premium add-ons available as businesses scale.
Cons:
- The platform can feel overwhelming due to its wide range of features.
- Pricing escalates quickly as you add more advanced tools.
- Requires time and training to maximize its full potential.
Important things to know:
HubSpot is a great option for businesses that want a unified marketing and sales ecosystem. It’s particularly beneficial for teams looking to scale their demand generation efforts while keeping everything centralized.
Pricing:
Starts free, with premium plans ranging from $45/month for basic features to $3,200+/month for enterprise solutions.
10. Sequel
Sequel is a demand generation tool designed for hosting virtual events, webinars, and hybrid experiences that engage audiences. It offers customizable event registration, automated follow-ups, and real-time analytics to help businesses drive engagement and conversions.
Pros:
- Customizable event pages and email sequences improve attendance rates.
- Interactive engagement tools like Q&As, polls, and breakout rooms.
- Hybrid event capabilities for both in-person and virtual audiences.
- Comprehensive post-event analytics to measure impact.
Cons:
- Advanced event setup can be complex for beginners.
- Some users report a learning curve for integrating with other marketing tools.
- Requires strong promotional efforts to maximize event attendance.
Important things to know:
Sequel is a great choice for businesses looking to generate demand through live events and webinars. It’s particularly effective for B2B companies that use educational content as part of their marketing strategy.
Pricing:
Custom pricing based on event size and features. Contact sales for a quote.
11. Descript
Descript is an innovative tool that streamlines video and podcast content creation. By offering text-based editing, automatic transcription, and AI-powered overdubbing, Descript makes it easy for businesses to create compelling marketing content at scale.
Pros:
- Edit video and audio by simply editing the transcript.
- Automatically removes filler words and background noise for polished content.
- Overdub feature allows for AI-generated voice corrections.
- Built-in screen recording for creating tutorials and product demos.
Cons:
- Advanced video editing features still require traditional software.
- AI transcription can sometimes miss words or struggle with strong accents.
- The learning curve for new users can be steep.
Important things to know:
Descript is ideal for businesses that use video and podcasting for demand generation. Its ability to quickly create and repurpose content makes it a valuable tool for content marketers.
Pricing:
Starts at $12/month for the Creator plan, with a free plan available for basic features.
12. Riverside
Riverside is a high-quality remote recording platform designed for podcasts, video interviews, and webinars. Unlike traditional video conferencing tools, Riverside records each participant locally, ensuring crystal-clear audio and video quality regardless of internet stability.
Pros:
- Studio-quality audio and video recording.
- Separate audio and video tracks for easy post-production editing.
- Automatic backup to the cloud for security.
- AI-powered tools for transcriptions and live editing.
Cons:
- Requires initial setup to familiarize hosts and guests with the platform.
- Occasional syncing issues between audio and video.
- Best performance requires a stable internet connection.
Important things to know:
Riverside is an excellent tool for brands that rely on high-quality video and podcast content to engage audiences. It ensures professional-grade output, even for remote recordings.
Pricing:
Starts at $15/month for the Standard plan, with a free plan available for basic features.
13. Instapage
Instapage is a powerful landing page builder designed to maximize conversion rates through highly optimized and personalized experiences. It allows marketers to create, test, and refine landing pages without requiring coding skills, making it an essential tool for demand generation.
Pros:
- Drag-and-drop interface makes building landing pages simple and fast.
- A/B testing capabilities to optimize conversions.
- Dynamic text replacement for personalized ad-to-landing-page experiences.
- Integrates seamlessly with CRMs and marketing automation tools.
Cons:
- Pricing can be expensive compared to other landing page builders.
- The mobile responsiveness of some templates may require tweaking.
- The vast number of features can feel overwhelming at first.
Important things to know:
Instapage is best for businesses that rely on paid advertising and want to ensure their landing pages are optimized for conversions. The personalization features help improve ad relevance, leading to higher ROI.
Pricing:
Plans start at $199/month for the Building plan, with custom pricing available for advanced features.
14. PartnerStack
PartnerStack is a platform designed to help businesses scale their demand generation efforts through partnerships, affiliate marketing, and channel sales programs. It automates the entire partner lifecycle, from recruitment to commission payouts, making it easier for companies to grow through external networks.
Pros:
- Automates onboarding, tracking, and commission payouts for partners.
- Provides analytics to track the performance of partnerships.
- Supports multi-currency payouts for global reach.
- Allows businesses to set up tiered partner programs for scalability.
Cons:
- Can be complex to set up for businesses new to partner marketing.
- Requires ongoing management to maximize partnership effectiveness.
- Some users find the customization options for partner portals limited.
Important things to know:
PartnerStack is a great choice for businesses looking to expand through affiliates, resellers, or channel partnerships. It streamlines program management, ensuring partners stay engaged and motivated.
Pricing:
Custom pricing—businesses must contact the sales team for a quote.
15. ConvertKit
ConvertKit is a powerful email marketing platform designed specifically for content creators, businesses, and marketers who want to nurture leads through targeted email campaigns. Its intuitive automation and segmentation features make it ideal for demand generation.
Pros:
- Visual automation builder makes creating email sequences easy.
- Advanced tagging and segmentation for highly targeted messaging.
- Built-in landing page and form builder for lead capture.
- Integrates well with various marketing and e-commerce platforms.
Cons:
- Limited email template designs compared to some competitors.
- Reporting features are not as in-depth as more advanced email marketing tools.
- Pricing can become expensive as your subscriber list grows.
Important things to know:
ConvertKit is best suited for businesses and creators who rely on email marketing for audience engagement. Its automation capabilities ensure that leads receive timely and relevant messages, improving conversion rates.
Pricing:
Starts at $29/month for up to 1,000 subscribers, with pricing increasing as the list grows.
16. Ahrefs
Ahrefs is a comprehensive SEO tool that helps businesses improve their search visibility and drive organic demand. With powerful keyword research, backlink analysis, and site auditing features, it enables marketers to optimize their websites for higher rankings and better traffic.
Pros:
- Industry-leading backlink analysis to uncover link-building opportunities.
- Extensive keyword research tools to identify high-potential search terms.
- Content Explorer helps find trending topics in any niche.
- Site Audit tool detects and prioritizes technical SEO issues.
Cons:
- The learning curve can be steep for those new to SEO.
- Pricing may be out of reach for small businesses or startups.
- The sheer amount of data can be overwhelming without a clear strategy.
Important things to know:
Ahrefs is best for businesses serious about SEO and content marketing. It helps uncover opportunities to improve search rankings, drive organic traffic, and generate demand through high-value content.
Pricing:
Starts at $99/month for the Lite plan, with more advanced plans available.
17. Google Search Console
Google Search Console is a free tool that gives businesses insights into how their website appears in Google search results. It provides essential data on search performance, indexing issues, and user engagement, making it a crucial tool for demand generation through organic search.
Pros:
- Direct insights from Google about website performance and indexing.
- Helps identify search queries driving traffic and their click-through rates.
- Detects and resolves technical SEO issues to improve search visibility.
- Allows submission and monitoring of sitemaps for better site indexing.
Cons:
- Data is not real-time, with some reports delayed by a few days.
- Limited historical data compared to premium SEO tools.
- Requires some SEO knowledge to fully utilize its insights.
Important things to know:
Google Search Console is essential for businesses looking to optimize their website’s presence on Google. It helps ensure content is indexed properly and provides valuable insights into how users are finding your site.
Pricing:
Free.
18. Devi
Devi is a social listening and brand monitoring tool that helps businesses track online conversations about their brand, industry, and competitors. By analyzing real-time data, Devi allows marketers to adjust their messaging, engage with audiences, and capitalize on trending topics.
Pros:
- Tracks brand mentions across social media, blogs, news sites, and forums.
- Uses sentiment analysis to gauge public perception.
- Provides comprehensive data collection from various sources.
- Offers intuitive data visualization with user-friendly dashboards.
Cons:
- May require integration with other tools for full social media management.
- The sheer amount of data can be overwhelming without proper filtering.
- Pricing is not publicly available, requiring a sales inquiry.
Important things to know:
Devi is best for brands that want to proactively manage their online reputation and engagement. By tracking conversations in real time, businesses can respond quickly to customer feedback and industry trends.
Pricing:
Custom pricing based on business needs.
19. Sprout Social
Sprout Social is an all-in-one social media management platform that helps businesses schedule posts, track engagement, and analyze social media performance. It simplifies social media marketing by centralizing publishing, monitoring, and reporting in a single dashboard.
Pros:
- Unified social inbox consolidates all social media interactions.
- Robust analytics help track engagement and campaign performance.
- Advanced scheduling tools streamline content planning.
- Social listening tools provide insights into audience sentiment.
Cons:
- The learning curve can be steep for social media beginners.
- Pricing is on the higher end compared to simpler scheduling tools.
- Some users find the mobile app more limited than the desktop version.
Important things to know:
Sprout Social is ideal for businesses that manage multiple social media accounts and want a centralized tool to track performance, engage with audiences, and schedule content efficiently.
Pricing:
Plans start at $89/month per user, with more features available at higher tiers.
20. Webflow
Webflow is a website design and development platform that allows businesses to create high-performing websites without coding. It bridges the gap between design and development, making it easy for marketers to build, customize, and launch demand-generating landing pages and websites.
Pros:
- Intuitive drag-and-drop editor with advanced customization options.
- Responsive design ensures websites look great on all devices.
- Built-in CMS makes content management easy.
- Hosting is included, simplifying website deployment.
Cons:
- Pricing can escalate for larger websites or advanced features.
- The learning curve is steeper than traditional drag-and-drop builders.
- Some users find the e-commerce functionality limited compared to dedicated platforms.
Important things to know:
Webflow is best for businesses that want to create highly customized websites without relying on developers. It offers more design flexibility than traditional website builders while still being accessible for non-technical users.
Pricing:
Plans start at $14/month for basic sites, with higher-tier options for advanced features.
How Walnut helps with demand generation?
In 2025, demand generation is all about engaging potential customers with personalized, interactive experiences that demonstrate value from the very first touchpoint.
While there are numerous tools designed to optimize different aspects of the demand generation process, Walnut stands out as a game-changer in product-led growth and sales enablement. Okay, I may be a bit biased here as I say it, but it’s not for nothing.
That’s because Walnut empowers businesses to create interactive, no-code product demos that allow potential customers to experience a product’s features before ever speaking with a sales rep. This removes friction in the buyer’s journey, enabling prospects to explore solutions at their own pace while sales teams gather insights on engagement.
By eliminating the need for lengthy demo calls and static presentations, Walnut helps businesses accelerate their sales cycle, improve conversion rates, and qualify leads more effectively.
With its data-driven approach, personalized experiences, and seamless integrations, Walnut is an essential tool for companies looking to scale their demand generation efforts and drive higher engagement in an increasingly competitive market.
These days, capturing and maintaining customer interest is more challenging than ever. That being said, having the right demand generation tools can make all the difference. By leveraging solutions like Walnut and the other top tools on this list, businesses can create seamless, engaging experiences that not only attract prospects but also convert them into long-term customers.
The key to success in 2025 isn’t just generating demand—it’s sustaining it with personalized, data-driven strategies that keep your audience engaged every step of the way.
