Walnut Integrations
Walnut Integrations: Turn Demo Data Into Pipeline Intelligence
Automatically sync demo engagement to Salesforce, HubSpot, and your entire GTM stack. Transform how your team qualifies leads, personalizes outreach, and forecasts pipeline.
It’s all about your sales efficiency
68%
Avg. increase in demo-to-opp conversion
3x
Higher email engagement with synced data
2 hours
Average setup time
Your Demos Generate Intelligence. Your CRM Should Use It.
With Walnut integration
Without Walnut integration
Native CRM & MAP Integrations
Deep, bi-directional sync with your core go-to-market platforms
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Account Intelligence & Enrichment
Identify and enrich anonymous demo visitors for faster prospecting
Slack
- Get real-time notifications about demo engagement in your Slack workspace.
- Create a one-stop-shop for all notifications.
Pardot
- Enrich your sales process with key insights.
Webhooks
- Get real-time event notifications.
- Better understand demo engagement.
How Walnut Integration Works
Connect
One-click installation from Salesforce AppExchange, HubSpot Marketplace, or Walnut dashboard. Takes 5 minutes.
Build Workflows
Define which Walnut demo data flows to which CRM fields. We provide templates for common setups.
Scale
Watch conversion rates improve as demo intelligence becomes part of your sales process.
Frequently asked questions
Initial connection takes 5-10 minutes. Field mapping and building your first workflow typically takes 1-2 hours total. Most teams see value within the first week.
You control what syncs, but common fields include: demo views, time spent, features explored, sharing activity, engagement score, last view date, and viewer information. All data flows in real-time or on a schedule you define.
Yes. Many customers sync Walnut to both their CRM (Salesforce/HubSpot) and their marketing automation platform (Marketo) simultaneously.
Walnut has native integrations with Salesforce, HubSpot, and Marketo. For other CRMs, we support integration via Zapier or direct API. Contact our team to discuss your specific CRM.
Yes. All customers get access to our implementation team who can help with integration setup, workflow design, and ongoing optimization.
Walnut offers deeper behavioral data sync than most demo platforms. We track not just “demo completed” but granular engagement data like which features were explored, how long prospects spent in each section, sharing behavior, and multi-stakeholder viewing. This enables more sophisticated scoring and routing.
Ready to Connect Your Demo Data to Your CRM?
See how Walnut integrations can transform your sales process in a 15-minute demo.