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Walnut Integrations 

Walnut Integrations: Turn Demo Data Into Pipeline Intelligence

Automatically sync demo engagement to Salesforce, HubSpot, and your entire GTM stack. Transform how your team qualifies leads, personalizes outreach, and forecasts pipeline.

It’s all about your sales efficiency

68%

Avg. increase in demo-to-opp conversion

3x

Higher email engagement with synced data

2 hours

Average setup time

Your Demos Generate Intelligence. Your CRM Should Use It.

With Walnut integration

Without Walnut integration

Demo engagement syncs automatically
Demo data sits in isolated system
Lead scores update in real-time
Reps manually update CRM fields
See exactly what each prospect cares about
No visibility into what prospects explored
Trigger personalized sequences automatically
Follow-ups are generic and mistimed
Map entire buying committee
Can’t track buying committee engagement
Detect at-risk deals before they slip
Lost deals with no early warning

Native CRM & MAP Integrations

Deep, bi-directional sync with your core go-to-market platforms

HubSpot

  • Embed lead forms.
  • Incorporate demo engagement data into your workflow.

HubSpot

Easily incorporate demo engagement data into your workflow, enriching your sales process with actionable insights. This integration helps your team follow up with precise information about prospect intent and manage deals more effectively by centralizing all demo-related data.

With the HubSpot Integration, you can:

  • Embed lead forms and capture demo engagement data with newly created leads.
  • Directly integrate demo engagement data into HubSpot deals.
  • Create leads from the demo access control gate.
  • Auto-match identified demo sessions to contacts, accounts, and deals in HubSpot.
  • Get the full picture of your deal lifecycle with enriched data from multiple demos.
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Marketo logo

Marketo

  • Incorporate demo engagement data in your workflow.

Marketo

Integrating with Marketo lets you easily include demo engagement data in your workflow, enriching your sales process with key insights.

Key features of this integration include:

  • Embedding Marketo forms to capture demo engagement data directly with newly created leads.
  • Syncing demo engagement data with existing leads to ensure a comprehensive view of prospect interactions.
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Walnut integration with Salesforce

Salesforce

  • Connect your demos to opportunities.
  • Integrate engagement data directly into your workflow. 

Salesforce

Our Salesforce integration allows you to integrate engagement data directly into your workflow. This will make it super easy to enrich your sales process with key insights and allow you to follow up with precise information about prospects’ intent.

All to help your team better manage their deals and stay on top of their opportunities by giving you all the demo-related information in one place.
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Account Intelligence & Enrichment

Identify and enrich anonymous demo visitors for faster prospecting

6sense logo

6sense

  • Gain valuable insights about the companies viewing your product demos.

6sense

By integrating with 6sense, you can instantly identify companies based on their IP addresses.
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Zapier logo

Zapier

  • Gain valuable insights about the companies viewing your product demos.

Zapier

By integrating with Zapier, you can instantly identify companies based on their IP addresses, enhancing your understanding of your audience and enabling more targeted follow-ups.
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Demandbase logo

Demandbase

  • Gain valuable insights about the companies viewing your product demos.

Demandbase

By integrating with Demandbase, you can instantly identify companies based on their IP addresses.
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Clearbit logo

Clearbit

  • Gain valuable insights about the companies viewing your product demos.

Clearbit

By integrating with Clearbit, you can instantly identify companies based on their IP addresses.
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ZoomInfo logo

ZoomInfo

  • Gain valuable insights about the companies viewing your product demos.

ZoomInfo

By integrating with ZoomInfo, you can instantly identify companies based on their IP addresses.
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Highspot Integration Walnut

Highspot

  • Add demos to your Highspot pitches.

Highspot

Add interactive product demos to Highspot pitches. This way, you can send a product demo alongside other content and track your viewer’s engagement, all within Highspot.
Learn more

How Walnut Integration Works

Connect

One-click installation from Salesforce AppExchange, HubSpot Marketplace, or Walnut dashboard. Takes 5 minutes.

Build Workflows

Define which Walnut demo data flows to which CRM fields. We provide templates for common setups.

Scale

Watch conversion rates improve as demo intelligence becomes part of your sales process.

Frequently asked questions

How long does integration setup take?

Initial connection takes 5-10 minutes. Field mapping and building your first workflow typically takes 1-2 hours total. Most teams see value within the first week.

What data gets synced from Walnut to my CRM?

You control what syncs, but common fields include: demo views, time spent, features explored, sharing activity, engagement score, last view date, and viewer information. All data flows in real-time or on a schedule you define.

Can I sync to multiple systems at once?

Yes. Many customers sync Walnut to both their CRM (Salesforce/HubSpot) and their marketing automation platform (Marketo) simultaneously.

What if my CRM isn’t listed here?

Walnut has native integrations with Salesforce, HubSpot, and Marketo. For other CRMs, we support integration via Zapier or direct API. Contact our team to discuss your specific CRM.

Do you provide implementation support?

Yes. All customers get access to our implementation team who can help with integration setup, workflow design, and ongoing optimization.

How does this compare to competitors’ integrations?

Walnut offers deeper behavioral data sync than most demo platforms. We track not just “demo completed” but granular engagement data like which features were explored, how long prospects spent in each section, sharing behavior, and multi-stakeholder viewing. This enables more sophisticated scoring and routing.

Ready to Connect Your Demo Data to Your CRM?

See how Walnut integrations can transform your sales process in a 15-minute demo.

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