Telling stories has been humanity’s main way of interacting since the dawn of time.
In 1998, Bill Gates, one of the world’s greatest tech leaders, went on TV to tell the story of his new product: Windows 98.
His co-presenter plugged a cord in the PC to showcase the Windows plug-and-play functionality, and what happened next was coined as the first ever “blue screen of death.”
Many industries have been disrupted since this historical event, however, one thing
has not changed…
Product demonstrations are still terrifying, generic and are prone to combust, resulting in an equivalent blue screen of death.
In order to try and sell better, customer-facing teams currently use many different tools and techniques to stabilize and customize the demo experience for their prospects.
They require back-end assistance in order to design specific mockups before an important sales call; product teams in order to add or remove a feature; or even just asking the R&D team to not play with the production environment while a sales rep is on the call.
This results in friction between the sales and back-end teams, such as R&D, design and product - who are busy with their own ambitious pipelines and don’t like being interrupted.
Managing Partner at NFX
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CEO of Mercury (ex YCombinator)
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