Demos that feel like real products.
Because they are.

Personalized interactive demos are clickable, self-guided product experiences tailored to each buyer’s industry, role, or use case. Instead of a generic walkthrough, prospects see a demo that reflects their specific situation — which makes the value easier to understand and the next step easier to take.

Six things separate platforms in practice. How the demo is captured — screenshots and screen recordings go stale the moment the product ships, while a platform that captures live HTML keeps reflecting it. Personalization at scale — making one demo personal is easy; making forty, one per buyer, without forty times the work is the real test. Localization — whether another language means re-recording the narration or just the same demo, translated. Analytics depth — whether you get view counts, or per-step drop-off across every stakeholder who opened it. CRM grounding — whether the demo knows who is looking at it, and whether engagement lands back on the record. Governance — SSO, data controls, and if the platform uses AI, what it is allowed to say. Ask each vendor to show you the second and fourth of those live, on their own product.

In four steps. You click and narrate your way through a real workflow, and the AI captures the screens as interactive HTML and assembles them in order. You describe the buyer, and it applies their logo, data and terminology across every screen at once. It writes the step-by-step narration in your brand voice, and localizes it if you sell in other markets. Then it stops and waits for you to review before anything publishes. The AI does the assembly; the story and the approval stay with you.

Describe the buyer and AI Mode applies it across the whole demo at once — logo, data, terminology, and which screens they see. One instruction reaches every screen, so the fortieth version costs what the first one did. If the buyer is already in your CRM, Walnut takes their name, industry and use case from the record instead, and you describe nothing at all.

Yes. StoryCaptureAI builds the demo from you clicking through a real workflow and narrating as you go — no engineering ticket, no staging environment, no rebuild when the product changes. Sales, marketing and customer success teams run it themselves. And anything an agent does, you can also do by hand in the editor.

Completion rate per step, not per demo — the step where people stop is the one to fix. Then: which screen they came back to, how many stakeholders from the same account opened it, whether it was forwarded, what questions buyers asked inside it, and how much pipeline it touched. View counts tell you a link was clicked. Step-level drop-off across several stakeholders tells you whether a deal is real.

Four failures, roughly in this order. The demos go stale — the product ships, nobody re-records, and reps quietly stop using them. One demo gets sent to everyone, so it stops feeling relevant. Nobody owns the library, so duplicates pile up and no one knows which version is current. And nothing is measured, so there is no case for next year’s budget. The first two are what AI genuinely fixes. The second two are an ownership problem; a platform can only help by making the library and the numbers visible.

Teams using Walnut close deals 34% faster because buyers engage with demos that feel relevant to them. When prospects experience your product in their own context — their data, their branding, their use case — they move faster and with more confidence.

Yes. Walnut supports every touchpoint — website embeds, email follow-ups, interactive deal rooms, and post-sale onboarding — with one link per buyer, tracked on its own. One platform from first touch to closed deal.

Yes. AI Buyer Xpert answers questions inside the demo itself, grounded only in the demo’s own content and the knowledge sources you provide. If it doesn’t have the answer it says so and offers to connect the buyer to a rep, who receives the full conversation. You control its knowledge, its tone, and the topics it will not discuss.