WALNUT PRODUCT TOURS FOR MARKETING

You’re proud of your product. So let it shine!

Show don't tell. Increase conversions by embedding a product tour on your website or in your marketing materials and let visitors interact with your product early on.

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Generate high-intent prospects

Let visitors try your product at their leisure. Integrate interactive, guided product tours into your digital marketing assets.

Gather new marketing leads

Require visitors to provide info to access your product tours. Include a “Book a Meeting” button throughout the tour.

Learn from your prospects’ behavior

Track your engagement to see the features your visitors love. Then optimize product your marketing strategy accordingly.

Create product tours you’ll want to show off.

Generate more qualified leads with interactive product walkthroughs.

Engage

Create virtual product tours that get prospects hooked from the start.

Spice up your website and marketing materials by letting your leads interact with your actual product.

Customize it and add a guide that matches your brand and focuses on value.

Qualify

Weed out fake leads and focus your marketing on those who are truly interested.

Track how your visitors interact with your product walkthrough to gain insights about their buying intent.

Use multiple product tours to qualify your leads according to specific personas or set of features.

Convert

Generate more leads by simplifying the process for your buyers.

Ask visitors to leave their info at any stage of the product tour to generate more leads.  

Improve your lead nurturing by sending personalized and guided product tours to prospects.

Supercharge your marketing with interactive product tours.

Create and customize

  • Capture and edit every aspect of your product—without coding.

  • Add custom guides to your product walkthroughs and encourage your visitors to try your most important features.

Embed and share

  • Embed your product tour on your website and in your other marketing assets, or simply share a link with your leads.

  • Grow your leads by requiring your prospects’ email to view your product tours.

Optimize and learn

  • Gain insights into your software's value by collecting information about your visitors’ product walkthrough usage.

  • Unveil your leads’ intent and adapt your product marketing based on data.

Our highest converting marketing leads come from interacting with our Walnut demo walkthrough on the site.
Michael Canty
Head of Global Revenue Operations

Did you have other questions?

We answered some of the most common questions we get asked.
What is a product tour?

A product tour is a great way to showcase a SaaS product, whether it be in marketing, sales, or customer success. The goal of a product tour or product walkthrough is to get people to understand how to use your product and the value they can gain from its features.

How do I make a product tour?

Creating a product tour with Walnut is very easy. Simply capture the pages of your product that you’d like to include, link them where you want them, edit the details, add a Guide, and voila! Your product tour is ready in just a few minutes.M

How can I embed a product tour on my website?

Walnut makes it really easy to embed your product tours on your website so that your site visitors can quickly understand your product’s value. Once you publish your product tour or demo, you can click “Get embed code” and you’ll be able to copy and paste the code into your site.

How do I make my product tour engaging?

An engaging product tour is easy to follow, fun, and focused on value. Make sure to include images, gifs, and videos in your guide to keep things interesting and get to the point quickly.

Market your product with your product.

It all starts with smarter product tours.
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