B2B sales is no longer about product attributes or the talent of the sales team: It's about the experience of the prospects.
Prospects are looking for a valuable, human, quick, personalized, consistent, transparent, and predictive sales process that addresses their pains.
Prospects want sales processes that focus on value and solve their pains - not promoting features.
Prospects seek meaningful relationships with sales teams that do not treat them as clients, but as humans.
Time is money: Prospects don’t have the patience for endless email threads and dozens of back-and-forths.
Personalization isn’t a buzz-word. It’s a must. Prospects must understand that the product they're considering to buy fits their exact needs.
From the moment a prospect lands on a website, to the very end of the sales process, they want a consistent experience.
Each step, action item, and outcome of the sales process should anticipate the prospects' expectations.
Transparency leads to trust. Prospects should see the product, understand the pricing, and receive all the info they seek as early as possible.
Are frustrated about the time they spend on technical tasks and want to focus on meaningful interactions that bring value.
Are fed up with long, repetitive, and unpredictable sales processes. They don't want to buy features; they want to solve issues.
Lack critical demo insights to understand how to create personalized, high-quality and consistent sales flows that optimize conversion.
That’s why we created and pioneered our Sales Experience Platform, which supports the world's leading companies in their sales process, significantly improving their teams' and prospects' experience.